Set Campaign Intentions
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      3. Set Campaign Intentions

      5 Forces: Setting Campaign Intentions

      This article is for users who leveraging the 5 Forces Methodology to analyze their marketing results.

       

      5 Froces AI is in closed beta.  For access to the closed beta, please contact support.

      Table of Contents

      Why this is Important

      Wicked Reports' new 5 Forces Methodology revolutionizes the way you analyze your marketing performance. Rather than forcing you to sift through complex attribution data, we tailor the analysis to your campaign’s true strategic purpose—its Intention.

      By setting Intentions on your campaigns, you're telling Wicked Reports what success looks like for each campaign. Whether you’re trying to drive cold traffic that later converts, generate new leads, or capture immediate sales, each goal has a unique performance lens. That includes specific metrics, attribution models, and timeframes that make sense for that goal—not just generic averages or disconnected KPIs.

      Why it matters

      • Smarter AI Recommendations: Once Intentions are set, our AI can actively monitor performance using your defined KPI thresholds—what we call SCALE/KILL/CHILL zones—and give you daily, actionable recommendations.

      • Less Manual Analysis: Instead of manually comparing metrics across multiple filters, your campaigns will be automatically analyzed in the right context—saving time and avoiding analysis paralysis.

      • Better Decision-Making: With intention-aligned insights, you can confidently decide which campaigns to pause, scale, or optimize based on their actual strategic role in your funnel.

      Bottom Line:

      Setting Intentions is not just a tagging exercise—it unlocks intelligent, tailored analysis that helps you scale what works, cut what doesn’t, and optimize everything in between. It’s the foundation that makes the entire 5 Forces system—and your marketing strategy—smarter, faster, and more profitable.

      What Intention should you select for each Campaign?

      Intention Why use this Intention?

      Cold Traffic Prospecting

      You should use this intention when the campaign's primary goal is to drive cold traffic that later converts.

      The 5 Forces AI will use first click attribution focusing on 30 day First Click ROAS.

      Acquire New Customers

      You should use this intention when the campaign's primary goal is to focus on New Customers.

      The 5 Forces AI will use multi-touch full impact attribution focusing on 30 day nCAC.

      Profitable Ad Spend 

      You should use this intention when the campaign's primary goal is Profitable Ad Spend over the entire customer journey.

      The 5 Forces AI will use multi-touch linear attribution focusing on 14 day ROAS.

      Retarget Web Traffic for Sales

      You should use this intention when the campaign's primary goal is retargeting web traffic for sales

      The 5 Forces AI will use multi-touch full impact attribution focusing on 7 day ROAS.

      Acquire New and Repeat Customers

      You should use this intention when thecampaign's primary goal is to find Any Customers, new or repeat.

      The 5 Forces AI will use multi-touch linear attribution focusing on 14 day aCAC.

      Immediate Sales

      You should use this intention when the campaign's primary goal is to Drive Immediate Sales.

      The 5 Forces AI will use last click attribution focusing on 7 day Last Click ROAS.

      Generate New Leads

      You should use this intention when the campaign's primary goal is to Generate New Leads.

      The 5 Forces AI will use new lead attribution focusing on 30 day New Lead ROAS.

      Re-Engage Existing Leads

      You should use this intention if the campaign's primary goal is Re-Engage Existing Leads to Re-Optin.

      The 5 Forces AI will use Re-Engaged Lead attribution focusing on 14 day Existing Lead Re-Optin ROAS.
       

      How to set Campaign Intentions

      You have two options for setting Campaign Intentions
      1. Set Intention on an individual Campaign
      From FunnelVision, after you have selected a Channel (Facebook, Google Ads, etc) you will see an Intention column.  Simply click the "Add Intention" button next to the Campaign you want to set.
      From the Intentions options, pick the intention that makes sense for the campaign and click "Apply"
       
      2. Set Intentions on multiple Campaigns in bulk
      From FunnelVision, after you have selected a Channel (Facebook, Google Ads, etc) you will see a column of checkboxes next to each campaign.  Select the campaigns you want to set a single intention for and click "Add Intetions to [X] Campaigns" button.
      From the Intentions options, pick the intention that makes sense for the selected campaigns and click "Apply"