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Buying Day Report

People act and purchase differently online than they do offline. This report shows the highest sales & revenue producing days of the week.

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Why You Need This

How often does someone wake up Monday morning, and go run to the seafood section of the local supermarket to buy lobster?  Virtually never, unless it's a holiday!

But online - Monday morning at 11am is the most popular day and time to buy lobster.  That's because purchasers act differently online than they do offline in the real world.

As taught to Wicked Reports by the marketing mastermind Craig Jacobson, it is much more important to communicate with your potential customers when they are most likely to make a purchase from you. The best indicator for when someone might make a purchase from you is based on when all your previous customers have made purchases from you.

People run promotions and send emails very randomly, or they attempt to send them when the email is most likely to be open or read. Wicked Reports believes that you should send your emails when people are most likely to buy. This report tells you what day people buy.

What do you use this report to figure out?

The day when people are most likely to buy so that you can send emails on that day and run promotions on that day.

What is in this report?

Order count and revenue, with the order date and time, converted to the customer’s time zone at the time of purchase.

What questions does this report answer?

What day should I send my emails?
The days with the highest revenue and sales counts relative to the other days of the week.
What days should I run my ads?
The days with the highest revenue and sales counts relative to the other days of the week.