People act and purchase differently online than they do offline. This report converts all purchases into the time of day for the purchaser based on their location to provide timing optimization insights.
Why is this report important?
The vast majority of the 1000s of emails we have analyzed are sent at 8am because that is the default send time for most email automation programs.
However, there has been only about a half dozen businesses that should be sending at 8am based on the purchase behavior of their customers!
As taught to Wicked Reports by the marketing mastermind Craig Jacobson, it is much more important to communicate with your potential customers when they are most likely to make a purchase from you. The best indicator for when someone might make a purchase from you is based on when all your previous customers have made purchases from you.
What do you use this report to figure out?
What is in this report?
Order count and revenue, with the order date and time converted to the customer’s time zone at the time of purchase.
How is this report created?
What questions does this report answer?