Wicked Quick Wins: Determining the Correct Attribution Model for a Campaign
The power of Wicked Reports is fully realized when you are able to use the correct attribution models to optimize your campaigns.
The intent of a marketing campaign is the most important factor in selecting the correct attribution model.
When you first start using Wicked Reports, Last Click & Full Impact attribution are the best to use for the first few weeks.
After a buying cycle of data has been accumulated, you can start acting on the rest of the attribution model’s ROI & LTV calculations.
The Attribution Model Selection Matrix