Wicked Quick Wins: Determining the Correct Attribution Model for a Campaign

The power of Wicked Reports is fully realized when you are able to use the correct attribution models to optimize your campaigns.

1. Introduction

2. The Attribution Model Selection Matrix

3. VIDEO - Wicked Quick Wins: Determining the Correct Attribution Model for a Campaign

Introduction

The intent of a marketing campaign is the most important factor in selecting the correct attribution model.

When you first start using Wicked Reports, Last Click & Full Impact attribution are the best to use for the first few weeks.

After a buying cycle of data has been accumulated, you can start acting on the rest of the attribution model’s ROI & LTV calculations.

The Attribution Model Selection Matrix

VIDEO - Wicked Quick Wins: Determining the Correct Attribution Model for a Campaign