FunnelVision Customized Summary Section

FunnelVision offers complete flexibility with displaying the metrics the matter to you.

Summary Metrics

FunnelVision Summary section can be customized to meet your needs.  Simply click "+ Add New Metric" button and find the Metric that matters to you.  You can rename it if your company prefers different terminology.

For example, if looking at Overall data across all channels, you can add the ROAS metric but perhaps rename it to "MER".

At any time, you can rearrange and re-organize your metrics so they are shown in the order you prefer. Simply drag and drop them to where you liked.

New Customer Value Charts

There are two New Customer Value Charts that are always display in the FunnelVision Summary section.

1. Date Range

Date Range takes all the New Customers acquired during the selected Date Range and provides a 30, 60, 90 Day Value for those customers from the date of acquisition along with the nCAC for those New Customers.

2. All Time

All Time IGNORES all filters and settings to take all of your customers throughout the entirety of your business for which Wicked Reports has imported your orders and customers. It then provides a 365 Day Value for all those customers from the date of acquisition along with nCAC for all customers.

The graph shows the 12 month value of ALL customers in your account (from beginning of time).  It takes all of your customers from the account and plots the Avg. 12 month value after they become a customer.

As Wicked Reports only has Cost data from when Wicked Reports imported marketing costs, the nCAC calculation is done using ONLY New customers since you started using Wicked Reports.

• Customer Value is for all customers since the first order
• nCAC is only calculated for New Customers since using Wicked Report