How do the ROI Quick Filters work?

Using our Quick Filter functionality on the ROI report can allow you to quickly group and report on your campaigns by looking only at campaigns that share a common source or group of similar sources.



 Google Ads


 All Ads




 Unpaid Social Media

The Unpaid Social quick filter returns all UTMs with the following sources.

The UTM_Medium is one of the following:

  • Facebook
  • Flickr
  • Instagram
  • Linked-in
  • Linkedin
  • Pinterest
  • Twitter
  • Youtube
  • Instragram
  • Periscope

 - AND - 

The UTM_Source is NOT any of:

  • ppc
  • cpa
  • cpc
  • cpm
  • ad
  • promoted
  • paid
  • display
  • retargeting 

Everything Else