Order Systems and Shopping Carts
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      How does Wicked Reports handle subscriptions?

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      Introduction

      Wicked Reports is able to report subscription revenue, and distinguish between initial orders and subsequent rebills if certain conditions are met.

      If your order source cannot provide a unique Subscription ID, Wicked Reports will not be able to distinguish between one-time vs. subscription payments. Also note, The Subscription ID must remain the same for the initial order and all future rebills within the same subscription.

      As a result, you risk having improper attribution. One of the following is a likely outcome:

      • Incorrect Last Click Attribution: Campaigns that do not deserve Last Click credit for recurring payments will receive Last Click attribution
      • An increase in Unattributed Orders: Caused by recurring payments that do not have a Last Click within your defined Last Click attribution window

      How to Verify Subscription IDs in Wicked


      Subscriptions that are properly classified as subscriptions in Wicked Reports will appear like this on the Contact's profile, found in the Customer LTV Report:

      How does Wicked Reports handle subscriptions

      Subscription Terminology

      New Subscription

      A New subscription order.  This is the first subscription payment in a series of subscription payments).  Any subscription can have only ONE New Subscription.  

      • Last click attribution will only consider the initial purchase (A new subscription)

      Recurring Subscription

      Any order in a subscription series, after the first order.  The First order in a subscription cannot be a Recurring Subscription.  There can be as many recurring subscription orders as needed.

      Subscription Revenue

      Any Revenue generated by a sale which is determined to be a subscription sale.  New Subscription and Recurring Subscriptions are both considered Subscription Revenue

      Non-Subscription Revenue

      Any Revenue generated by a sale which is determined to NOT be a subscription sale.  These are One-Time orders where a Subscription ID is  not found

      Include/Exclude Recurring Subscriptions

      The FunnelVision Report can be run to show all sales with or without including recurring subscription revenue.  You may want to do this to ensure your data only represents sales and revenue from NEW sales only.

      When you are ready to analyze your data to include ALL revenue, including recurring(to get true LTV),  you can set "INCLUDE RECURRING SUBSCRIPTION REVENUE" to Yes