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      How to Create a Revenue Comparison View for Facebook

      This doc is for anyone who wants to compare Facebook results with Wicked Reports to verify that attribution is tracking correctly.

      On This Page

      Introduction

      This article explains how to set up a simple Revenue Comparison View in the FunnelVision report. Using this view will help you compare your Facebook attributed revenue with your Wicked Reports attributed revenue. Read here to learn how to use this view to run a Comparison Rate Test.

      How to Create a Revenue Comparison View

      Follow these steps to build your view:

      1. Go to the FunnelVision Report
        Click FunnelVision in your dashboard.

      2. Create a Custom View
        Click + View then select Create Custom View.
        Name your view: Facebook Revenue Comparison

      3. Apply Filters

        • Date Range: Within Last 7 Days
          If you want a longer date range, feel free to expand

        • Channel: Facebook

      4. Set Attribution Settings
        Use the default attribution settings.

      5. Select Columns and Summary Metrics
        Clear all columns and summary metrics, then add the following:

      6. Save the View
        Click Create and Apply View. Your Revenue Comparison View is now ready and pinned for reuse.

      FAQs

      When should I use this Revenue Comparison View?
      Use this view anytime you want to verify your Facebook attributed revenue against Wicked Reports. Read here to learn more about how to run a Comparison Rate Test.

      What if the numbers don’t match?
      Use the Comparison Rate formula: Wicked Revenue ÷ Platform Revenue. If the rate is below 80%, run the Tracking Validation Checklist to check for potential tracking gaps.