How to Setup Amazon Tracking For Wicked Reports

The process required to be able to tracking clicks, sales and revenue for traffic you send to your Amazon store.

Important: Currently, Amazon Attribution is ONLY offered to Amazon Stores in the following markets.  

United States (US), Canada (CA), United Kingdom (UK), Germany (DE), France (FR), Italy (IT) and Spain (ES)

Table of Contents

  1. About this integration
  2. What this means for you
  3. Steps to take from your Amazon account
  4. Steps to take from your Wicked Reports account
  5. Manually add Amazon Tracking to links not automatically done
  6. Wait for data to begin coming in
  7. Troubleshooting

About this integration

Integrating your Amazon store to Wicked Reports allows us to pull attribution tracked within your Amazon store and provide a unique set of reports allowing you to quickly and easily analyze results of traffic sent to your Amazon store through Facebook Ads, Google Ads, Emails, or links directly from your website.

You will likely need to take a few steps in your Amazon Store account as well as your Wicked Reports account.  We will provide you with the tracking parameters needed for Amazon Attribution to actually work.

What this means for you

Wicked Reports, in conjunction with Amazon Attribution, offers a robust and simple way to finally analyze the results of traffic you send to Amazon.  You will be able to track and analyze the results of traffic sent to your Amazon store through Facebook Ads, Google Ads, Emails, or links directly from your website.

You will get a new report specifically for reporting on Amazon traffic so you can quickly determine the results of your marketing efforts to your Amazon store.

Steps to take from your Amazon Account

Sign up for Brand Registration

If you are not already, you must be a Registered Seller Brand Owner who sells in at least one of the following markets:

United States (US), Canada (CA), United Kingdom (UK), Germany (DE), France (FR), Italy (IT) and Spain (ES)

Click here to get to the Amazon Brand Registry

Sign up for Amazon Ads Account

If you are not already, you must be signed up for an Amazon Ads account to use Amazon Attribution.  You must have an ads console account in one of the markets mentioned above.

Click here to sign up for Amazon Ads

Sign up for US Brand Referral Bonus Program

If you are a Registered Seller Brand Owner who sells in the US and are not already, you will want to sign up for Amazon's Brand Referral Bonus Program.  Any sale in the US Marketplace, which is attributed using Amazon Attribution will be eligible for a credit on a portion of seller fees.  

Click here to get to the Amazon US Brand Referral Bonus Program

 

Steps to take from your Wicked Reports Account

Setting up your Wicked Reports account to handle Amazon Attribution will require up to 5 steps.

1. Authorize your Amazon Store in Wicked Reports

2. Authorize your Facebook Ads account (if you already do or plan to run Facebook Ads to your Amazon Store)

3. Authorize your Google Ads account (if you already do or plan to run Google Ads to your Amazon Store)

4. Set up proper tracking parameters on your links that drive traffic to your Amazon Store

5. Tell Wicked Reports which of your links are intended for Amazon Tracking

Let's address these one at a time.

1. Authorize your Amazon Store in Wicked Reports

In your Authorizations, under Orders Data, you will see the option to connect your Amazon Store.  You are able to connect one Amazon store to your Wicked Reports account.

After you click the "Connect" button, you will be walked through connecting your Amazon store

 

2. Authorize your Facebook Ads account (OPTIONAL)

If your already run Facebook Ads to your Amazon Store or plan to run Facebook Ads to your Amazon store, you will need to complete this step.

In your Authorizations, under Advertising Data, you will see the option to connect your Facebook Ads.  You are able to connect as many Facebook Ad accounts as you like.

After you click the "Connect" button, you will be walked through connecting your Facebook Ads account.  You will be able to select all the necessary Facebook Ads Accounts you have.

The wizard will ask you if you want Wicked Reports FB Auto-Tracking turned on.  This is recommended as it will allow us to add the Amazon Tracking parameters to any Facebook Ad we determine has "amazon.com" in the URL.

 

3. Authorize your Google Ads account (OPTIONAL)

If you're already run Google Ads to your Amazon Store or plan to run Google Ads to your Amazon store, you will need to complete this step.

In your Authorizations, under Advertising Data, you will see the option to connect your Google Ads.  You can connect as many Google Ads accounts as you like, as long as the same email address has been granted permissions on those accounts.

After you click the "Connect" button, you will be walked through connecting your Google Ads account.  You will be able to select all the necessary Google Ads Accounts you have.

Once connected, we will automatically add the Amazon Tracking Template to your Google Ads account.

4. Set up proper tracking parameters on your links that drive traffic to your Amazon Store

For Amazon Attribution to work, the appropriate tracking parameters must be added to each link that sends traffic to your Amazon Store.  We provide you with the proper tracking parameters in the Amazon Traffic Page.

We break down all the links into four (4) categories because each has different values required for tracking.

Facebook Ads

If you have turned on Facebook Auto-Tracking, Wicked Reports will attempt to add the proper tracking to all the Facebook Ads where we find "amazon.com" in the URL. 

If you choose not to turn on Facebook Auto-Tracking, you will need to manually add the tracking to your Facebook Ads.

The tracking parameters added to Facebook Ads will look like the following.  Your specific template will have a unique value for where you see "XXXXXXXXXXXXX".  If needed, you can get your unique tracking parameters from the Facebook section of the Amazon Traffic page Tracking Parameters section.

&maas=maas_adg_api_XXXXXXXXXXXXX_macro_2_47&ref_=aa_maas&aa_campaignid={{campaign.id}}&aa_adgroupid={{adset.id}}&aa_creativeid={{ad.id}}

Note: Your template may have minor differences, so if needed, please be sure to get your template from Amazon Traffic page in your account.

Your specific tracking parameter string should be placed in the URL Parameters field of your Facebook Ad.  You will remove the "&" from the beginning of the value

 

Google Ads

After you connect Google and Amazon, we will automatically update your Google Ads Account Template to include the Amazon Tracking parameters. 

The parameters added to Google Ads Template will look like the following.  Your specific template will have a unique value for where you see "XXXXXXXXXXXXX".  If needed, you can get your unique tracking template from the Google section of the Amazon Traffic page Tracking Parameters section.

&maas=maas_adg_api_XXXXXXXXXXXXX_macro_1_47&ref_=aa_maas&aa_campaignid={campaignid}&aa_adgroupid={adgroupid}&aa_creativeid={creative}|{gclid}

Note: Your template may have minor differences, so if needed, please be sure to get your template from Amazon Traffic page in your account.

If you already have a tracking template, these Amazon Tracking Parameters will be added to the end of it.  

Emails

If you want to track Emails that send traffic to your Amazon store, you will need to update any of the email links to have the proper Amazon tracking parameters.   

The additional parameters to add will look like what you see below.  Your specific template will have a unique value for where you see "XXXXXXXXXXXXX". 

You will also need to update a few other parameters before adding them to your email links.  The biggest change will be to the aa_creativeid value.  You will need to replace each item in this value (see below)

You can get your unique tracking template from the Email section of the Amazon Traffic page Tracking Parameters section.

?maas=maas_adg_api_XXXXXXXXXXXXX_static_12_47&ref_=aa_maas&aa_campaignid=<name of the email campaign>&aa_adgroupid=<anything for adgroupid>&aa_creativeid=<source>|<medium>|<campaign>|<content>|<term>

Note: Your template may have minor differences, so if needed, please be sure to get your template from Amazon Traffic page in your account.

you will replace the following values:

  • aa_campaignid=<name of the email campaign>
    the name of the email campaign can be used here. 
    Ex: abandon-cart-sequence
    Ex: welcome-series-new-leads
    Note: please us a format with no spaces.

  • aa_adgroupid=<anything for adgroupid>
    Ex: lead
    Ex: potential-customer

  • aa_creativeid=<source>|<medium>|<campaign>|<content>|<term>
    each of these values should be replaced
    • <source> - this should be something identifying if it's a broadcast email or an automated email. 
      Ex: email-automated
      Ex: email-broadcast
    • <medium> - should just be email
    • <campaign> - should be a value that represents the email campaign
      Ex: abandon-cart-sequence
      Ex: welcome-series-new-leads
    • <content> - will be the subject of the email.   If it's a broadcast email, we also recommend using the date
      Ex: abandon-cart-email-1
      Ex: 2021-08-15-get-item-from-amazon-offer
    • <term> - will be the audience of the email
      Ex: entire-list
      Ex: list-a

After you have replaced the values in the aa_creativeid parameter, the end URL of your email link will look something like this:

https://www.yourwebsite.com/landing-page?maas=maas_adg_api_XXXXXXXXXXXXX_static_12_47&ref_=aa_maas&aa_campaignid=abandon-cart-sequence&aa_adgroupid=lead&aa_creativeid=email-automated|email|abandon-cart-sequence|abandon-cart-email-1|abandon-cart-leads

 

Note: You will still need to replace the XXXXXXXXXXXXX with what we provide you on the Amazon Traffic page

 

Other

If you want to track other links which send traffic to your Amazon store, you will need to update any of the links to have the proper Amazon tracking parameters.    This would include any links on social media posts or links you may have on your website, etc.

The additional parameters to add will look like what you see below.  Your specific template will have a unique value for where you see "XXXXXXXXXXXXX". 

Similar to email tracking, you will also need to update a few other parameters before adding them to your existing links.  The biggest change will be to the aa_creativeid value.  You will need to replace each item in this value (see below)

You can get your unique tracking template from the Other section of the Amazon Traffic page Tracking Parameters section.

?maas=maas_adg_api_XXXXXXXXXXXXX_static_9_47&ref_=aa_maas&aa_campaignid=<any campaign name>&aa_adgroupid=<any adgroup name>&aa_creativeid=<source>|<medium>|<campaign>|<content>|<term>

Note: Your template may have minor differences, so if needed, please be sure to get your template from Amazon Traffic page in your account.

you will replace the following values:

  • aa_campaignid=<any campaign name>
    any name of the marketing campaign can be used here
    Ex: from-site
    Ex: social-posts
    Note: please us a format with no spaces.

  • aa_adgroupid=<anything for adgroupid>

    any value can be used here.  Feel free to simply put website or social-post
  • aa_creativeid=<source>|<medium>|<campaign>|<content>|<term>
    each of these values should be replaced
    • <source> - this should be something identifying where the link is coming from. 
      Ex: website
      Ex: pinterest
    • <medium> - can just be link
    • <campaign> - should be a value that represents the marketing campaign
      Ex: off-amazon-marketing
    • <content> - could be the subject of social post or location of the link.   If it's a social post, we also recommend using the date
      Ex: footer-link
      Ex: 2021-08-15-get-item-from-amazon-offer
    • <term> - will be the audience of the link
      Ex: entire-website
      Ex: instagram-followers

After you have replaced the values in the aa_creativeid parameter, the end URL string on the link will look something like this:

https://www.yourwebsite.com/landing-page?maas=maas_adg_api_XXXXXXXXXXXXX_static_12_47&ref_=aa_maas&aa_campaignid=from-site&aa_adgroupid=website&aa_creativeid=website|link|off-amazon-marketing|footer-link|entire-webiste

 

Note: You will still need to replace the XXXXXXXXXXXXX with what we provide you on the Amazon Traffic page

 

5. Tell Wicked Reports which of your links are intended for Amazon Tracking

After tracking parameters are added and data begins collecting inside Amazon, we start to pull that data on a daily basis.

When we receive that data from Amazon, we automatically "tag" it as an Amazon link.  In just about all scenarios, you will not actually need to let us know if an Ad or link is an Amazon link...it should just work for you. 

Note: Once we pull in a UTM set from Amazon and determine that it's for Amazon traffic, that UTM set cannot be switched to be a Non-Amazon UTM set.

The main scenario that we will need your help with is when you have a Facebook Ad and for some reason, we cannot find the URL inside the ad.  This can happen every now and again due to certain ad types.  If we cannot find the URL, we cannot know that it's an Amazon Ad and we cannot put the tracking parameters on the ad.  

You will need to go into the Amazon Traffic Page and find the specific set of values for that Facebook Ad and toggle the row as "Amazon". 

For this scenario, you will also need to add the Amazon tracking parameters to this Facebook Ad manually inside Facebook Ads Manager.

Manually Add Amazon Tracking Parameters to your links

Recall that when you authorize Facebook, we automatically scan your ads and find the ones with "amazon.com" in the URL and will attempt to add the tracking parameters automatically.  If all attempts to update ads are successful, there will be nothing for you do to here.

Also, when you authorize Google, we automatically update your Google Ads account tracking template with the correct tracking parameters.  There should be nothing for you to do here.

There are however, a few scenarios where you will need to add Amazon Tracking parameters to your links.

  • Any Facebook Ad to Amazon where we cannot find "amazon.com" in the url.  Some examples would be:
    • You are using a shortener (ex. bit.ly, etc.)
    • Some type of new Facebook where we simply cannot find the Ad URL
  • Any Facebook Ad to Amazon where we receive an error from Facebook when attempting to update the Ad with the new parameters.  If you go the the Facebook Tracking page and find Ads with "amazon.com" URL and the tracking parameters are NOT on the ad, you will see an error message.  You will need to manually add the tracking to that Ad in Facebook.
    • Every now and again we attempt to update an ad and Facebook provides an error and we cannot update the ad.
  • Links in Emails will need to have tracking added manually.  We cannot determine which links in your emails are intended for Amazon so you will need to take the template provided, make the necessary updates as described above and add it to the URL of the email links
  • Links on your website will need to have tracking added manually.  We cannot determine which links on your website are intended for Amazon so you will need to take the template provided, make the necessary updates as described above and add it to the URL links from your website.
  • Links in your social posts will need to have tracking added manually.  We cannot determine which links in your social posts are intended for Amazon so you will need to take the template provided, make the necessary updates as described above and add it to the URL links from your posts.

    Wait for data to begin coming in

    Once tracking parameters have been added to your links, either automatically or manually, Amazon will begin tracking the clicks. 

    Amazon may take up to 48 hours to provide attribution data.  So, a sale from today may not show up for 2 days.

    Every morning we pull yesterday's data from Amazon and tie it to your Facebook and Google Ads data to create your reports.

    It will be at least one day after your setup that you will begin to see data in your Amazon reports and be aware that every day you will see data up through the previous day.

    Then you can begin using The Amazon Reports!

    Troubleshooting

    Please visit our Amazon Attribution troubleshooting article here.