1. Help Center
  2. SETUP
  3. Setting Up Other Data Sources

How to track Postscript SMS with Wicked Reports

SMS marketing is a powerful way to increase sales. When using Postscript SMS, Wicked Reports can prove the revenue and ROI of each text.

Postscript SMS Tracking Setup for Lead Attribution
Setting up UTMs with Postscript SMS Automations
How to view Postscript SMS ROI results inside of Wicked

Postscript SMS Tracking Setup for Lead Attribution

As long as your Wicked Tracking script is on the page your Postscript popup appears, and on any pages that your Postscript SMS links send your prospects to, you are good to go.

Setting up UTMs with Postscript SMS Automations

Navigate to the Postscript Automation Page with the Shopify Postscript app.  Choose your automation.  In this case, we will use a very common SMS use case, sending a SMS to someone who abandoned cart.

Edit your existing message and insert a link.  In our example, we are going to send someone a discount link that has abandoned cart.

In the shaded window where you are inputting the URL, you will want to put UTMs on this link to be able to know the precise SMS link that drives the sale.

In the example, I am using this link ->

http://WickedReports.com?utm_source=Postscript&utm_medium=sms&utm_campaign=abandoned-cart&utm_content=abandoned-cart-discount&utm_term=abandoned-cart

Your URL will obviously be different, but for an abandoned cart campaign offering a discount, I recommend the exact UTMs above.

If you do not have UTMs on your Postscript SMS links, Wicked will be able to detect the utm_source=Postscript, but nothing else.

 

Once finished, click to insert the link, review your campaign and send it. As your customers click on the link in the text message, Wicked will track these clicks to your campaigns!


How to view Postscript SMS ROI results inside of Wicked

It is very easy to see Postscript SMS results inside of Wicked Reports. Simply select or type "Postscript" into the Source filter field of the ROI report filters section. Then run the report.

Wicked Reports is able to track sales not only from immediate SMS clicks, but also leads captured via SMS optin that later convert on other channels.