1. Wicked Help Center
  2. REPORTING
  3. Customer Lifetime Value and Cohort Reporting

How to Use the Product Purchase Cohort Report

This document is for Media Buyers, Brand Marketing Directors, and Brand Owners looking to understand how to use Product Purchase Customer Cohort reporting to understand customer lifetime value.

When to use the Product Purchase Cohort report

One great thing about this report is that it can be used 1 day after shopping cart have been integrated, before we consider attribution to the source or campaign.

You can revisit this report after a month of order tracking to see how each cohort of customers who purchased a specific product(s) or product type perform as customers over time.

How to use the Product Purchase Cohort report

What is the customer Lifetime Value of customer who purchase a specific product?

  1. Select the specific product or products.
  2. look across the rows for each cohort to see the Lifetime Value of customers who purchased the specified product.  Revenue included in the LTV is the revenue of the specified product and all purchases thereafter.

What is the customer Lifetime Value of customer who purchase a specific product type?

  1. Select the specific product type (one-time or subscription)
  2. look across the rows for each cohort to see the Lifetime Value of customers who purchased the specified product type.  Revenue included in the LTV is the revenue of the specified product type and all purchases thereafter.

How much revenue is generated over time by customers who purchase a specific product?

  1. Select the specific product or products.
  2. Look at the Total Revenue to see revenue generated by the cohort of customers after they made their purchase of the specified product(s).

How much revenue is generated over time by customers who purchase a subscription (or one-time) product?

  1. Select the specific product type (One-Time or Subscription)
  2. Look at the Total Revenue to see revenue generated by the cohort of customers after they made their purchase of the specified product type.

What is the Customer Acquisition Cost of customers who purchase a specific product (or type of product)?

  1. Select the specific product type (One-Time or Subscription)
  2. Look at the All Customer CAC to see how much it costs to acquire a customer who purchased a product of the specified type (One-Time or Subscription)

 

Understand the Product Type Filter on the Product Purchase Cohort Report

 

Troubleshooting

  • If you don't see any products in your Product filter, it's possible that due to your integrations, we are not able to get a list of your products to report on.  Talk to your Customer Success Manager to see if anything can be done.
  • If the Product Type filter does not provide results, it's possible that due to your integrations, we are not able to distinguish a subscription product from a one-time product. Talk to your Customer Success Manager to see if anything can be done.