Marketing Channels Defined

How does Wicked Reports decide what gets added to different channels?

When viewing your Channels report on the Mission Control Screen or selecting from a Quick Filter in the reports, it's common to wonder exactly what data is automatically added to these channels and categories.

Below you will find the rules we use to put different data sets into these predefined channels and categories.

Channels on Mission Control

 

Quick Filters in Reporting


Facebook Channel / Facebook Ads Quick Filter

Data will show up in the Facebook Channel where Any UTM set meets the following criteria

  • Source value is "Facebook" or has "fb" in the source value
  • AND Medium does NOT have "email" in the medium value
  • AND Term is NOT "organic traffic" or "Organictraffic"

Google Channel / Google Ads Quick Filter

Data will show up in the Google Channel where Any UTM set meets the following criteria

  • Source value is "Adwords" or "Google" or "Google Ads" or "Google Paid" 
  • AND Medium is NOT "organic"
  • AND Term is NOT "organic traffic" or "Organictraffic"

Email Channel / Email Quick Filter

Data will show up in the Email Channel where Any UTM set meets the following criteria

  • Source has "email" in the source value
  • OR Medium has "email" OR "blast" or "broadcast" in the source value

Pinterest Channel / Pinterest Quick Filter

Data will show up in the Pinterest Channel where Any UTM set meets the following criteria

  • Source value is "Pinterest"

TikTok Channel / TikTok Quick Filter

Data will show up in the TikTok Channel where Any UTM set meets the following criteria

  • Source value starts with "tiktok"

Snapchat Channel / Snapchat Quick Filter

Data will show up in the Snapchat Channel where Any UTM set meets the following criteria

  • Source value starts with "snapchat"

Organic Channel / Organic Quick Filter

Data will show up in the Organic Channel where Any UTM set meets the following criteria

  • Term is "organic traffic" or "Organictraffic"