Data Mining - Potential Missed Opportunities

 

Potential Missed Opportunities lists the top Campaigns/Ad Sets/Keywords where in the past 30 Days there have been $0 in costs, but has generated revenue.

Potential Missed Opportunities answers the question:

"Which Campaigns/Ad Sets/Keywords have I turned off, but have continued generating long term revenue and I should consider turning back on?"

Note: For an item to show up in this report, there must be over $100 in lifetime ad spend