New Lead First Optin ROI

The First Optin attribution model tells you what converts cold traffic leads into high value customers over time. It gives you the strongest signal of new lead generation effectiveness.

First optin attribution exists to tell you what converts cold traffic to new leads.   It then attributes all future lifetime revenue back to that new lead generating click. It answers such questions as “Am I buying new leads at a profitable ROI over time?”

First optin attribution is perfect for top of the funnel new lead generation campaigns. 


Think about all the campaigns you have running on all the channels.   You likely have 3-10 different marketing channels with multiple campaigns, targeting, ads, and landing page offers.  Wicked Reports looks at all of them. 

Let's take this sample illustration of a rather simple marketing campaign (that is already complex to model for you in a slide!):0


First optin’s conversion point is the click that created the new lead in your CRM.

Wicked Report’s determines this conversion automatically with our integration to your CRM using our patent-pending attribution technology.

The first optin new lead click that is detected is forever held as the “first optin” for this attribution model.

We then attribute all future revenue back to this lead generating click


First Optin is a 100% revenue credit model.  This means we attribute all future revenue back to this lead generating click.  Only 1 click receives credit for each sale.

This includes all sales we detect with our order integrations, subscription rebills, sales done on the phone, additional future one-time purchases, orders you take offline and import to Wicked, we attribute them for you automatically back to this click.

Depending on your customer buying cycle (which Wicked Reports can also tell you under your Predictive Behaviors reports) and your marketing strategies, new lead first optins can take time to show revenue.  The average time from 1st click to 1st purchase across all Wicked Reports' advertisers is 44 days.

When this delayed purchase behavior occurs, the ROI and LTV of your first optin new leads automatically increase.


To learn about the other attribution models, follow this link: Determining the Correct Attribution Model.