PLAYBOOKS

Step-by-step guides to improving your KPIs with Wicked Reports

• The Wicked Reports Playbook
• How to optimize campaigns using Full Impact ROI attribution
• How to Evaluate and Optimize Bottom of the Funnel Campaigns Using Last Click ROI
• Evaluating New Lead LTV & ROI Over Time with the New Lead Cohort
• How to Use the New Customer Cohort Report
• How to Evaluate and Optimize Top of the Funnel Campaigns Using 1st Click ROI
• How to Evaluate and Optimize New Lead Generation Paid Media Campaigns
• How to Evaluate and Optimize ReEngaged Lead Middle Funnel Campaigns
• How to optimize campaigns using Linear ROI attribution
• Determining Kill or Chill on a Low ROI Campaign
• How to use the Buying Time report to optimize email send times and turn off paid media when no one is buying.