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REPORTING
SETUP
Getting Started
Connecting Your CRM and Leads
Order Systems and Shopping Carts
UTM and Tracking Setup
Facebook
Google
Email
Setting Up Other Data Sources
Booked Call and Appointment Tracking
Facebook
Custom Conversions
Setup FAQ
Microsoft
Pinterest
TikTok
ATTRIBUTION
Attribution Models
Attribution FAQ
REPORTING
Mission Control
ROI Reports
Customer Lifetime Value and Cohort Reporting
Predictive Behavior Reports
Sales Reports
Contact and Order Research
Data Mining
Live Data
TROUBLESHOOTING
Facebook Troubleshooting
Google Troubleshooting
Data Validation
FAQ
PARTNERS
Agency Tips and Tricks
Affiliates
Getting Started with Agency Management and Reporting
OTHER RESOURCES
Billing
External Reporting
AMAZON ATTRIBUTION
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Wicked Help Center
REPORTING
SETUP
Getting Started
Connecting Your CRM and Leads
Order Systems and Shopping Carts
UTM and Tracking Setup
Facebook
Google
Email
Setting Up Other Data Sources
Booked Call and Appointment Tracking
Facebook
Custom Conversions
Setup FAQ
Microsoft
Pinterest
TikTok
ATTRIBUTION
Attribution Models
Attribution FAQ
REPORTING
Mission Control
ROI Reports
Customer Lifetime Value and Cohort Reporting
Predictive Behavior Reports
Sales Reports
Contact and Order Research
Data Mining
Live Data
TROUBLESHOOTING
Facebook Troubleshooting
Google Troubleshooting
Data Validation
FAQ
PARTNERS
Agency Tips and Tricks
Affiliates
Getting Started with Agency Management and Reporting
OTHER RESOURCES
Billing
External Reporting
AMAZON ATTRIBUTION
REPORTING
The Wicked Reports Playbook
Mission Control
Marketing Channels Defined
How to use Mission Control
ROI Reports
How the ROI Grid Works
Facebook View-Through Conversions
How to manage columns in the ROI Reports
How to optimize campaigns using Full Impact ROI attribution
How to optimize campaigns using Linear ROI attribution
Determining Kill or Chill on a Low ROI Campaign
How to Evaluate and Optimize Top of the Funnel Campaigns Using 1st Click ROI
How to Evaluate and Optimize New Lead Generation Paid Media Campaigns
How to Evaluate and Optimize Bottom of the Funnel Campaigns Using Last Click ROI
How to Evaluate and Optimize ReEngaged Lead Middle Funnel Campaigns
How to use the Schedule Email Report button in the ROI Report
Guide to ROI Reporting
How to use the ROI Report
Visual Customer Journey
How to Use ROI Performance Benchmark and Forecast Reporting for more clarity into campaign performance.
How to optimize top funnel paid media campaigns using first click benchmarks
How to optimize top funnel paid media campaigns using new lead ROI benchmarks
How to optimize bottom of the funnel sales conversion marketing using last click benchmarks.
Why are my clicks from Clicks/Views different from Count of Tracked Clicks in Tracking Validator?
See more
Customer Lifetime Value and Cohort Reporting
How to Use the Product Purchase Cohort Report
Guide to Cohort and Customer Lifetime Value Reporting
Evaluating New Lead LTV & ROI Over Time with the New Lead Cohort
How to determine break-even date on your new lead acquisition paid media campaigns
How to optimize what you can pay for new leads
How to Use the New Customer Cohort Report
Value Over Time Report
Product / Tripwire Attribution
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Predictive Behavior Reports
First Click Sales Velocity Report
Buying Day Report
Predictive Behavior Reports
New Lead Sales Velocity Report
How to use the Buying Time report to optimize email send times and turn off paid media when no one is buying.
See more
Sales Reports
Customer Frequency Report
Sales Metrics Report
Unique Customers & Total Sales Counts Per Month Report
Customer Geography Report
Product Report
Google Campaign Conversions
Lead Growth Report
See more
Contact and Order Research
How to use Any Click Search
UTM Search Report, Contact CRM / Order UTM I see two different IDs for my contacts. Why?
How are Gross and Net Revenue Calculated
How to run a Contact and Order UTM Search using the Customer LTV Report
Data Mining
Data Mining - New Lead Cohort Over Time
Data Mining - Potential Ad Targeting To Make $
Data Mining - New Lead Cohort Over Time
Data Mining - Areas You Are Losing $ That Need Monitoring
Data Mining - Overview
Data Mining - Potential Missed Opportunities
Data Mining - Sales Velocity
Data Mining - Where Did You Find Your Best Customers
Data Mining - What Are Your Best Emails
Data Mining - Main Stats
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Live Data
How to use the Live Data Report
