This article is for media buyers to understand the duration between a new lead generated and the first purchase by that lead. That duration is the measurement period needed to evaluate paid media new lead generation campaigns.
Why You Need This
The measurement period of a campaign that is at the top of the funnel is dependent on how long it takes leads, on average, to buy. This report will let you know how long your leads are taking to buy - so that you don't turn off or dismiss a top of the funnel marketing campaign that simply needs time to ROI based on your past conversion times.
Common Marketing Optimization Scenarios that Sales Velocity Can Solve
- How long should it take for my top of the funnel lead generation campaigns to ROI?
- Are different traffic sources converting new leads to first time customers faster or slower than my averages?
- How long do my leads take to close?
- Did my marketing & sales funnel changes lead to a faster time to sale for new leads?
How to use the Sales Velocity Report
Simply click on the Predictive Behaviors report menu option. The sales velocity report will load up, it is the bottom report on the screen.
Use the filters to assess sales velocity differences by traffic sources or different time periods.
Marketing Optimization Tips
This report should provide insights the day after you connect both a Contact and Order source to Wicked Reports. No sales shown would only happen if you did not connect an Order source, or chose a filter option that did not have any sales.