CallRail allows you to track UTMs for ads driving prospects to phone calls. UTM sets can be mapped to specific phone numbers, which can then be linked to contacts in your CRM.
Our all CallRail integration works by pulling phone numbers and UTM data directly from your CallRail integration.
When a contact is added to your CRM with an email and a matching phone number, we will link the email address together with the call information from CallRail for that contact's contact record. With that information, we can provide attribution to the UTM set as with any ad click we detect via other means - such as our tracking widget, API, HTTP Post, Zapier, or CSV upload of click data.