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Wicked Reports Troubleshooting 101

Use this guide if you have already reviewed and followed the setup guides and still are having an issue.

  1. Notes and Links to Setup Guides

  2. Lead Conversion sanity check

  3. Revenue total sanity check

  4. Facebook Data Quality

  5. Facebook Leads or Sales Don't Match Wicked Conversions

  6. View Conversions High on Facebook

  7. Unattributed

  8. Google

  9. Email

  10. Other Marketing Channels

  11. Organic Traffic

  12. Custom Conversions

Notes and Links to Setup Guides

Wicked Reports can track most marketing technical stacks and funnels.  Many times the process goes quick and seamlessly, sometimes there are a few hurdles.  This document is for people that have already reviewed the guide specific to their integration and marketing focus area and are still stuck.

 

 
Here's our troubleshooting checklist
  1. Lead Count Sanity Check

    1. Validate that the count of yesterday's new leads on your Wicked Reports mission control screen matches your CRM new lead count for yesterday.
      1. Yes, continue to next step.
      2. No
        1. Data sometimes is not fully loaded until 8am EST - check 2 days ago.
        2. Verify your CRM is authorized in the Setup->Authorizations area.
        3. If neither of the above apply, continue to next step.
  2. Revenue Sanity Check

    1. Validate that the amount of yesterday's revenue on your Wicked Reports mission control screen matches your shopping cart order system's revenue amount for yesterday.
      1. Yes, continue to next step.
      2. No
        1. Data sometimes is not fully loaded until 8am EST - check 2 days ago.
        2. Verify your Order Source is authorized in the Setup->Authorizations area.
        3. Are you looking at gross or net revenue?  Wicked generally defaults to net revenue unless you specify gross.  Read more here: https://help.wickedreports.com/how-are-gross-and-net-revenue-calculated
        4. Some revenue but not a perfect match? https://help.wickedreports.com/my-revenue-doesnt-match-what-im-seeing-in-my-shopping-cart.-how-do-i-find-out-why
        5. If none of the above apply, continue to the next step.
  3. Facebook Data Quality Checks

    1. Facebook ad validator shows all ads with correct WickedID status.
    2. No redirect or shortened links that strip UTMs.
    3. Wicked Reports tracking script is installed on all destination URLs.
    4. Wicked Reports tracking script is on all optin form and order form tech.
    5. Rare issues that might be happening
      1. https://help.wickedreports.com/verify-the-correct-facebook-ad-account-is-authorized
      2. https://help.wickedreports.com/error-in-wicked-reports-fb-ad-tracking.-why-cant-i-update-my-facebook-ads
  4. Lots of last view attribution in Facebook, it's not showing in Wicked. https://help.wickedreports.com/facebook-offline-conversions

  5. Facebook lead or sale conversions don't match Wicked Reports

    1. They shouldn't, it's why you pay us! :-) 
    2. Are the leads and sales attributed elsewhere?
    3. High Amount of ad spend on other channels driving conversions that Facebook is taking credit for?
    4. Strong organic presence via Instagram or Facebook Groups? Turn on organic tracking.
    5. For a deep-dive on this topic, see https://help.wickedreports.com/wicked-conversions-do-not-match-facebook-or-google-conversions
    6. Complete list of everything we've seen in 6 years: https://help.wickedreports.com/troubleshooting-facebook-ad-tracking
  6. High number of unattributed

    1. Triple-check the tracking with the tracking validator
    2. Visually verify the wickedID is on all clicks
    3. No stripping of UTMs via redirects or other weird tech
    4. Embedded iframes that do not have the Wicked tracking script
    5. Organic turned on - but this does not eliminate the need to get lead tracking from Facebook ads up but can help.
  7. Google Troubleshooting

    1. Tracking template at the account level is correct and there are no UTM tracking overrides at lower campaign, ad group, or ad levels.
    2. No redirect or shortened links that strip UTMs.
    3. Wicked Reports tracking script is installed on all destination URLs.
    4. Wicked Reports tracking script is on all optin form and order form tech.
  8. Email Troubleshooting

    1. Email UTMs are on all links or automatically detected.
    2. No redirect or shortened links that strip UTMs.
    3. Wicked Reports tracking script is installed on all destination URLs.
    4. Wicked Reports tracking script is on all optin form and order form tech.
  9. Other Marketing Channels cost and tracking troubleshooting

    1. Select a UTM naming structure that is easy to understand.
    2. Update the costs using the "Other Marketing Costs" uploader.
    3. Use Snap, Pin, and Bing's tracking URL snippets.
  10. Organic Traffic Attribution

    1. Is organic attribution turned on in the settings page?
    2. Have my referring domains been cleaned up by entering them on the settings page?
  11. Custom conversion troubleshooting

    1. Is custom conversion turned on in the settings page?
    2. Has a Wicked success manager confirmed I'm sending the correct conversion type?
    3. Do I see the conversions on the API Verification clicks tab?
    4. Is the datetime stamp and time zone correct?