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Wicked Reports Troubleshooting 101

Use this guide if you have already reviewed and followed the setup guides and still are having an issue.

Wicked Reports can track most marketing technical stacks and funnels.  Many times the process goes quick and seamlessly, sometimes there are a few hurdles.  This document is for people that have already reviewed the guide specific to their integration and marketing focus area and are still stuck.

 

 
Here's our troubleshooting checklist
  1.  Validate that the count of yesterday's new leads on your Wicked Reports mission control screen matches your CRM new lead count for yesterday. 
    1. Yes, continue.
    2. No
      1. Data sometimes is not fully loaded until 8am EST - check 2 days ago.
      2. Verify your CRM is authorized in the Setup->Authorizations area.
  2.  Validate that the amount of yesterday's revenue on your Wicked Reports mission control screen matches your shopping cart order system's revenue amount for yesterday.
    1. Yes, continue.
    2. No
      1. Data sometimes is not fully loaded until 8am EST - check 2 days ago.
      2. Verify your Order Source is authorized in the Setup->Authorizations area.
      3. Are you looking at gross or net revenue?  Wicked generally defaults to net revenue unless you specify gross.  Read more here: https://help.wickedreports.com/how-are-gross-and-net-revenue-calculated
      4. Some revenue but not a perfect match? https://help.wickedreports.com/my-revenue-doesnt-match-what-im-seeing-in-my-shopping-cart.-how-do-i-find-out-why
  1. Facebook Tracking troubleshooting
    1. First pass
      1. Facebook ad validator shows all ads with correct WickedID status.
      2. No redirect or shortened links that strip UTMs.
      3. Wicked Reports tracking script is installed on all destination URLs.
      4. Wicked Reports tracking script is on all optin form and order form tech.
    2. Rare issues that might be happening
      1. https://help.wickedreports.com/verify-the-correct-facebook-ad-account-is-authorized
      2. https://help.wickedreports.com/error-in-wicked-reports-fb-ad-tracking.-why-cant-i-update-my-facebook-ads
    3. Optional Facebook Offline Conversions feature to track Last View conversions https://help.wickedreports.com/facebook-offline-conversions
    4. Complete list of everything we've seen in 6 years: https://help.wickedreports.com/troubleshooting-facebook-ad-tracking
  2. Google tracking troubleshooting
    1. First Pass
      1. Tracking template at the account level is correct and there are no UTM tracking overrides at lower campaign, ad group, or ad levels.
      2. No redirect or shortened links that strip UTMs.
      3. Wicked Reports tracking script is installed on all destination URLs.
      4. Wicked Reports tracking script is on all optin form and order form tech.
    2. Rare, advanced issues - might need to contact support
      1. Google Conversion Optimizer conversion settings
  3. Email tracking troubleshooting
    1. Email UTMs are on all links or automatically detected.
    2. No redirect or shortened links that strip UTMs.
    3. Wicked Reports tracking script is installed on all destination URLs.
    4. Wicked Reports tracking script is on all optin form and order form tech.
  4. Other marketing channel tracking troubleshooting
    1. Select a UTM naming structure that is easy to understand.
    2. Update the costs using the "Other Marketing Costs" uploader.
  5. Organic marketing troubleshooting
    1. Is organic attribution turned on in the settings page?
    2. Have my referring domains been cleaned up by entering them on the settings page?
  6. Custom conversion troubleshooting
    1. Has a Wicked success manager confirmed I'm sending the correct conversion type?
    2. Do I see the conversions on the API Verification clicks tab?
    3. Is the datetime stamp and time zone correct?