Understanding Attribution Models

Attribution Models are one of the core elements of Wicked Reports and understanding when and why you would use each is going to be critical to your ability to truly get value out of Wicked Reports.

As a prerequisite, it might help if you already have a basic understanding of how Wicked Reports attributes sales and lead generally. From there, we can dig into the specific attribution models you will find in Wicked Reports.

We have Five Attribution Models inside of Wicked Reports:

  • First Click
  • First Optin
  • Last Click
  • Re-Optin 
  • Full Impact