Verify No Tracking Below the Account Level with Google Ads

When integrating Google Ads with Wicked, follow these steps to ensure that there is no tracking below the account level.

Overview

When setting up & troubleshooting your Google Ads data, one of the most important things to look for is that you don't have tracking below the Account level - tracking below the account level means at the Campaign, Ad Group or Ad level.  Any tracking at these lower levels, will overwrite the Account level settings and drastically affect your Adwords reporting.

Steps

1. Tracking Template

2. Campaign Settings

3. Ad Groups

4. Ads

5. Landing Pages

What do I do if I have tracking below the Account Level?

 

1. Tracking Template

Validate that you have the correct tracking template in your Google Ads Account Settings.

To locate this, go to Account Settings > Tracking:
accountSettings

NOTE:

The correct tracking template is: 
{lpurl}?wickedsource=google&wickedid={gclid}&wickedid={creative}&wv=3.1

Our system auto-adds the template when connecting your Google Ads account to Wicked. It also auto-updates the template if it finds an issue.


Your tracking template should appear in your account similar to this:
trackingTemplate

2. Campaign Settings

Validate that you have no tracking on the campaign level that might overrule the tracking template have set up on the account level:

    1. In Campaign Settings, select the columns icon:
      campaignLevel
    2. Add three columns to your reports: Tracking Template, Custom Parameters, and Final URL Suffix. Then, Save these changes.
      customColumns
    3. Scroll and/or sort through your campaigns, looking at these newly added columns, and ensure the cells are blank!
      campaignColumnCheck
    4. If the cells are blank, continue to Step 3.
    5. If the cells aren't blank, continue to What do I do if I have tracking below the Account Level?

    3. Ad Groups

    Validate that you have no tracking on the ad group level that might overrule the tracking template you have set up on the account level:
      1. In Ad Groups Settings, select the columns icon:
        adGroup
      2. Add three columns (under Attributes): Tracking Template, Custom Parameters, and Final URL Suffix. Save these changes.
        attributesAdGroup
      3. Scroll and/or sort through your ad groups, looking at these newly added columns, and ensure that these cells are blank.
        adGroupColumnView
      4. If the cells are blank, continue to Step 4.
      5. If the cells aren't blank, continue to What do I do if I have tracking below the Account Level?

    4. Ads

    Validate that you have no tracking on the ad level that might overrule the tracking template you have set up on the account level:
      1. In Ad Settings, add three columns (under Attributes): Tracking Template, Custom Parameters, and Final URL Suffix. Save these changes.
        ads
        adGroupColumnSettings
      2. Scroll through your ad, looking at these newly added columns, and ensure that these cells are blank
        checkingAds 
        1. If the cells are blank, move on step 5.
        2. If the cells aren't blank, continue to What do I do if I have tracking below the Account Level?

    5. Landing Pages

    Access your landing pages in Google Ads and ensure that you do not see UTMs at the end of your URLs or question marks within the URLs:
    landingPages
      1. If there are no UTMs or question marks, then you are good to go! You have no tracking below the account level, so your Wicked tracking template should track properly.
      2. If there are UTMs or question marks, continue to What do I do if I have tracking below the Account Level?

    If you see %shopify appended to the end of your URLs, this UTM is likely there because Shopify auto-added it. You have the option to disable this setting inside of your Shopify account.



     

    What do I do if I have tracking below the Account Level?

    You have two options, choose one:

    1. Wicked Recommended: Remove the tracking below the account level (aka in the ad/ad group/campaign level)
    2. Place the Wicked Tracking Code in the Final URL Suffix. To do this:
      1. Go to Account Settings and open the Tracking Template
        accountSettings
      2. Copy & Paste this code into the Final URL Suffix field: wickedsource=google&wickedid={gclid}&wickedid={creative}&wv=3.1


      3. Select Save.