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      Verify There is No Tracking Below the Account Level with Microsoft Ads

      When integrating Microsoft Ads with Wicked, follow these steps to ensure that there is no tracking below the account level.

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      Introduction

      When setting up or troubleshooting your Microsoft Ads data, it is important to confirm that you do not have tracking at the Campaign, or Ad Group level. Tracking at any of these lower levels will override your account-level settings and distort your reporting.

      How does this impact data quality?
      If you have tracking below the account level, your attribution in Wicked Reports will likely be inaccurate. You may see issues like:

      • Campaigns showing costs and clicks but no attributed leads or sales

      • Campaigns showing leads and sales but no costs

      • Campaigns attributed to the wrong channel

      To avoid these problems, follow the steps below to verify that you do not have tracking below the account level and remove it if needed.

      How to verify there is no tracking at the Campaign level

      1. In Microsoft Ads, go to Campaigns -> Settings.

      2. Click the Columns icon and choose Modify Columns.

      3. Add the columns Tracking Template, Custom Parameters, and Final URL Suffix. Click Apply.

      4. Review each Campaign row. These columns should be blank or have our template.

        1. If the columns are blank, move on to check the Ad Group level.

        2. If they are not blank or do not have our template, see:
          How To Remove Tracking Below The Account Level

      How to verify there is no tracking at the Ad Group level

      1. Go to Campaigns -> Ad Groups
        .

      2. Click the Columns icon and choose Modify Columns.

      3. Add Tracking Template, Custom Parameters, and Final URL Suffix under Attributes. Click Apply.

      4. Review each Ad Group row. These columns should be blank or have our template.

        1. If the columns are blank, then you are all set!

        2. If they are not blank or do not have our template, see:
          How To Remove Tracking Below The Account Level

      How to Remove Tracking Below the Account Level

      How to remove tracking at the Campaign level

      1. Go to Campaigns -> Settings.

      2. Click the Edit icon for the Campaign with tracking.

      3. Clear the Tracking Template, Custom Parameters, and Final URL Suffix fields. Click Save.

      4. Repeat for each Campaign that has tracking.

      How to remove tracking at the Ad Group level

      1. Go to Campaigns -> Ad Groups.

      2. Click the Edit icon for the Ad Group with tracking

      3. Clear the Tracking Template, Custom Parameters, and Final URL Suffix fields. Click Save.

      4. Repeat for each Ad Group that has tracking.