1. Help Center

Why Am I Missing So Much Sales Attribution?

We have a few reason why you could be missing sales data. The list below are examples of how sales data was not attributed into Wicked Reports from current and past clients.
  • You may have lots of organic traffic which is not attributable.
  • Traffic may be coming from a 3rd party site that didn't have tracking on it (i.e. some other blog, etc.).  This is common for companies doing lots of marketing prior to Wicked Reports.
  • You may have customers that are buying now but where on your list prior to you using Wicked Reports.  We won't know where those leads came from and cannot attribute them back to a specific click.
  • Some of the revenue may be from recurring subscriptions purchases made prior to wicked reports and we don't know where those customers came from.
  • You may have had some time where you didn't have the Wicked Reports Tracking Code on a landing page, optin form, or order form
  • You may not have had tracking set up properly on Facebook Ads
  • You may have a landing page set up to redirect users to another URL and tracking codes are not passed with the redirect.  This would cause Wicked Reports to lose the attribution.
  • You may be running Facebook video ads and users saw the video but didn't click on it.  Instead they navigated directly to your website.  If there is no click on an ad, we cannot attribute it
  • You may not have had tracking set up properly on Emails
  • Traffic may be coming from social media posts that don't have any tracking on them