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Why does my report show 'Not Set'?

Sometimes UTM values in a report show 'Not Set'. Here is why and what to do about it.

It means the campaign name is blank so we show 'Not Set'. If you update your ads and/or UTMs to show Campaign name this will take care of the issue.

Please keep in mind, that you can fix it moving forward, however, it will not fix what has already been tracked and in your reports.