How to manually add Wicked Tracking Parameters to Facebook Ads

This article is for Facebook media buyers that have a need to manually add Wicked Tracking Parameters to their Facebook ads.

On this page:

• Introduction
• How to add Wicked Tracking Parameters to a single ad
• How to bulk add Wicked Tracking Parameters to multiple ads
• How to view your URL Parameters in bulk

Introduction

Why Manually Tag Your Facebook Ads?

• You have a few ads with a ton of social proof, that are crushing it already.  In that case, follow the instructions here, then turn auto-tagging on afterward.
• You already add other UTM parameters during the ad creation process and prefer to manually add the Wicked Tracking Parameters as well.

How to add Wicked Tracking Parameters to a single ad

When creating an ad, you simply need to add these custom parameters to the URL parameters field.

1. Go to your Facebook Ads Manager
2. Click Edit on your Ad
3. Scroll down to your URL Parameter section
4. Enter the following Wicked Tracking Parameters into your URL Parameter field:
   WickedSource=Facebook&WickedID={{ad.id}}
5. Alternatively, you can:
   
   1. Press Build A Parameter
   2. Scroll down to the Customer Parameter section
   3. Press Add Parameter and add two custom parameter name & values
      1. Parameter = WickedSource; Value = Facebook
      2. Parameter = WickedID; Value= {{ad.id}}
6. Press Apply

Here is what it looks like inside of Facebook Ad Manager:

How to bulk add Wicked Tracking Parameters to multiple ads

1. Go to your Facebook Ads Manager
2. Add the URL Parameter column to your view (Learn how)
3. Select a single Campaign
   Note: Facebook does not allow bulk editing across multiple campaigns.
4. Select all the Ad Sets within that campaign
5. Open the list of Ads associated with those Ad Sets
6. Search for missing Wicked Tracking Parameters: Press CTRL + F  and search for, WickedSource=Facebook&WickedID={{ad.id}}
7. Select all the Ads you want to update
   
8. Press the Edit button
   
9. Manually Tag your URL with Wicked Tagging
10. Press Publish and it will update all your selected ads!
    

How to view your URL Parameters in bulk

1. Go to your Facebook Ads Manager
2. Press the Columns button
   
   
   
3. Press Customize Columns
4. Search for "URL Parameters" and select it
   
5. Drag that metric to the top of your columns list.
6. Press Apply and view your URL Parameters.