UTM Best Practices and how to build them in Wicked
- Destination URL: This is the URL for the link. For example, you have an email with a link to your sales page, the Destination URL will be the URL to the sales page (i.e. www.yoursite.com/sales-page)
- Source: Where is this link coming from. If this is an email, we recommend email-broadcast or email-automated but it could be from a twitter, facebook, pinterest or even a partner site. (i.e. email-automated, facebook, ny-times, twitter, etc.)
- Medium: How is this link being delivered to the user? If this is an email, it's being delivered via email. If it's a Facebook post, it's being delivered in the form of a post. If it's a Facebook Ad, it could be ppc.
- Campaign: What is the marketing campaign associated with this link? In an automated email campaign, it could be the name of the campaign (i.e. playbook-followup, etc.)
- Content: What is the purpose (content) of where this link comes from? In an email, it could be the email subject. For a Facebook post, it could be the topic of the post (i.e do-not-miss-this-offer, new-coaching-program, etc)
- Term: Who is the audience for this link? For an email, this could be the existing email list or a segment of your email list. For a Facebook ad, it could be the Adset (i.e. existing-list, coffee-drinkers, etc.)
Please keep in mind the values used in the UTM fields will be used in a Web Browser. So, we recommend REMOVING spaces and most special characters.
In the event some of your email links are going to destinations you cannot put our tracking script on, such as PDFs, YouTube channels, Instagram profiles, etc., you can use Wicked Redirect Links to still capture and track the clicks: https://help.wickedreports.com/using-wicked-redirect-links