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Wicked Tracking Code with Google Tag Manager

For users who already have GTM deployed across their entire marketing funnel and want to deploy a new WR  tracking tag.

Google Tag Manager (GTM) is the fastest and easiest way to deploy the Wicked Reports tracking widget. This is a relatively quick process.

Important: If your country requires strict cookie consent, Google Tag Manager (GTM) may not be the right setup. Cookie consent tools can block GTM from firing. If you choose to move forward with this route, always confirm that your GTM container and tracking code are still loading correctly after cookie consent has been denied.

Get Your Tracking Code

  1. Log into Wicked Reports and navigate to Setup -> Tracking Code

    google tag manager in wicked reports
  2. Copy your tracking code for use in setting up the tag in following steps. You will need this later.
    • Please make sure the client adds the correct Tracking Code. We have seen before, especially from Agencies the Wicked Tracking code is the wrong one. They may have copied and pasted the wrong client tracking code. This will create many issues on multiple accounts. 

      google tag manager in wicked reports

Configure Google Tag Manager (GTM)

NOTE: You will follow these steps for each GTM Container that you have deployed.

  1. Log into GTM and select the Container you want to update.
  2. From the Workspace overview screen, click "Add new tag"

    google tag manager in wicked reports

  3. Set the Tag Name to Wicked Reports Tracking Widget

    google tag manager in wicked reports

  4. Click "Choose a tag type to begin setup . . ."
    Note: It is a button, even if it doesn't look like it.

    google tag manager in wicked reports
  5. Select the Custom HTML tag type

    google tag manager in wicked reports

  6. Paste your tracking code into the HTML area and click Save

    google tag manager in wicked reports

  7. Select "Add Trigger"

    google tag manager in wicked reports

  8. Choose "All Pages"

    google tag manager in wicked reports
  9. Click Save again
  10. Click Submit to publish your changes to the container

    google tag manager in wicked reports

FAQ:

1. My tracking template is not being added correctly to my website after I add it to Google Tag Manager.
One known reason this can happen is if Google Tag Manager automatically adds quotation marks to the tracking templates src link. The quotation marks will need to be deleted for the tracking template to fire correctly. Then, ensure the tracking template in GTM is an exact match with the tracking template we share in this document. 

As always, if you have any questions then you can reach out to our support team at support@wickedreports.com.