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  3. UTM and Tracking Setup

Wicked Tracking Code with Google Tag Manager

Google Tag Manager (GTM) is the fastest and easiest way to deploy the Wicked Reports tracking widget.

NOTE: This is assuming you've already got GTM deployed across your entire marketing funnel. If not, you're options are either to deploy GTM and use it to manage all tracking. Or to apply the tracking code manually.

This is a relatively quick process. Here are the steps.

Get Your Tracking Code

  1. Log into Wicked Reports and navigate to Setup -> Tracking Code

    google tag manager in wicked reports
  2. Copy your tracking code for use in setting up the tag in following steps. You will need this later.
    • Please make sure the client adds the correct Tracking Code. We have seen before, especially from Agencies the Wicked Tracking code is the wrong one. They may have copied and pasted the wrong client tracking code. This will create many issues on multiple accounts. 

      google tag manager in wicked reports

Configure Google Tag Manager (GTM)

NOTE: You will follow these steps for each GTM Container that you have deployed.

  1. Log into GTM and select the Container you want to update.
  2. From the Workspace overview screen, click "Add new tag"

    google tag manager in wicked reports

  3. Set the Tag Name to Wicked Reports Tracking Widget

    google tag manager in wicked reports

  4. Click "Choose a tag type to begin setup . . ."
    Note: It is a button, even if it doesn't look like it.

    google tag manager in wicked reports
  5. Select the Custom HTML tag type

    google tag manager in wicked reports

  6. Paste your tracking code into the HTML area and click Save

    google tag manager in wicked reports

  7. Select "Add Trigger"

    google tag manager in wicked reports

  8. Choose "All Pages"

    google tag manager in wicked reports
  9. Click Save again
  10. Click Submit to publish your changes to the container

    google tag manager in wicked reports