Facebook Leads Conversions API (CAPI) Integration

Wicked Reports can send lead conversion data to Facebook using our Facebook Leads Conversions integration.

Note: Conversions API for Leads is currently only available for Wicked Accounts using Klaviyo, DRIP, ActiveCampaign, Hubspot, Keap, SalesForce or our API.

Version Data Inside Facebook Ads Manager

This integration allows you to see lead conversion events inside Facebook Ad manager interface.  To see the lead conversion events inside of Facebook Ad, click on Business Tools -> Events Manager. Select the pixel you are tracking and look for the Lead Events:

multi touch marketing attribution software

Clicking on the row will expand to provide additional event details:

multi touch marketing attribution software

The column Include in "Conversions" column determines if this conversion data is used to power Smart Campaigns.  More on the considerations for which conversions to use, and when, in the important settings section.

Activate the Facebook Leads Conversions feature

To activate Facebook Leads Conversions Integration go to Conversion Integrations -> Facebook -> Settings

If you see the button to Integrate Facebook Ads First, you'll need to make sure you're Facebook Ad Manager is authorized with a Facebook business account before you're able to move forward.

Screen Shot 2023-02-23 at 9.52.17 AM

Once you're Facebook Ad Manager is authorized with a business account, you can then come back to this screen and check the box next to Activate Facebook Conversions API Integration for Leads:

Once checked, you will see a new input field called "Desired lead conversion value":

multi touch marketing attribution software
This new field allows you to set the lead conversion value.

Wicked Reports provide you with the past 30-day lead value for your account to help you set the amount. Anytime a New Lead occurs for one of your, this value will be uploaded to Facebook to help optimize your ads.

You also need to select which Facebook business you want to configure. Once you select your business, click Start Setup New Configuration which will now show you the pixels for each business.

multi touch marketing attribution software

Pick the pixel you'd like to track leads against and click Finish Setup New Configuration.

In order for Deduplication to work in Facebook, the Facebook Pixel eventID for the Lead Event must match the event_id which Wicked sends to Facebook. Wicked sends the email address as the event_id therefore, the Facebook Pixel's eventID must be email as well. You also have the option of NOT sending Lead Events from your other platforms to Facebook.


View the specific conversions sent to Facebook

You can see the exact conversion data sent by Wicked to Facebook under the Conversion Integrations -> Facebook -> Conversion Upload History menu: 

multi touch marketing attribution software

A variety of filters are available for you to choose from. Today's date is picked by default and you can see the leads being sent as Wicked sends them. You are able to see the Conversion Name, Value, Date, Pixel ID, Event ID (email) and Contact ID for each event we send to Facebook

multi touch marketing attribution software


Facebook Conversion API FAQs

  • Is there any way to directly validate the conversions Wicked sent to Facebook?
    There is no one-to-one validation with the data you see sent from Wicked Reports with the data shown in Facebook's lead pixel. Through the Conversions API upload history in your Wicked Reports account, we can confirm the data we've sent was successful. However, you can only generally align it with what you see within Facebook lead events for your pixel. That is because Facebook can choose to use or de-duplicate the data whenever they see fit.
  • How do I set up Conversion API for Sales?
    Learn more about Sales Conversions API HERE
  • Does Wicked send every lead to Facebook?
    Yes. Wicked will send every lead it captures to Facebook.