FunnelVision allows you to filter on every available column in the FunnelVision Grid using complex And/Or with filter grouping logic.
By using Dynamic or Static date range filtering and nearly any combination of filters, you can create a report that gives you exactly what you are looking for.
Date Range Filter Options
STATIC Date Range
- Between is a static date range that will always be the same, no matter what day you run the report.
DYNAMIC Date Range
- Within Last will always use the current date for running the report.
- Example: Show me data within the last 30 days will always be with the last 30 days from the current day.
- Rolling will always use a rolling date range of a certain length, starting a specific number of days/months ago. This option is very useful when using Click Date mode.
- Example: Show me a 30-day window, starting 90 days ago.
- Year to Date (YTD) will always use a date range from Jan 1 of the current year up to yesterday.
- Month to Date (MTD) will always use a date range from 1st day of the current month up to yesterday.
- Week to Date (WTD) will always use a date range from Sunday of this week up to yesterday.
Click here to learn about comparing data from two date ranges?
Important: Filtering is applied at the lowest level columns you're displaying
Example: For Facebook, you're looking at Campaign level data and only see the Campaign column, then all filters are applied at the Campaign level. If you add the Ad Set Column, then all filters will be applied at the Ad Set level.
Channel Filter Options
Filtering can be done to view data across all channels (Overall) or within an individual Channel
- Overall will provide channel level reporting so you can compare high level data across your different channels.
- Individual Channel filtering allows you to drill into the Campaigns of an specific channel. You will be able to view down to the Ad /Keyword level of that channel
Product Filter Options
Filtering can be performed on specific products or groups of products. Filtering using a Product will include/exclude any order that has the specific product filtered
Intention Filter Options
Filtering by Intention allows you to view all data where a specific intention or set of intentions have been set.
Intentions are part of the 5 Forces Methodology for data analysis and are a primary driver of the 5 Forces system. Every campaign was created with a specific goal (intention). This allows you to identify your campaigns by their goal and filter to see only campaigns that meet this intention criteria
Learn more about Setting Campaign Intentions and using 5 Foces AI
Column/Metric Filter Options
All metrics and values in FunnelVision can be filtered on. Complex filtering logic is available for setting up filter groups and and/or logic.