FunnelVision
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      FunnelVision Filtering

      FunnelVision allows you to filter on every available column in the FunnelVision Grid using complex And/Or with filter grouping logic.

      By using Dynamic or Static date range filtering and nearly any combination of filters, you can create a report that gives you exactly what you are looking for.

       

      Date Range Filter Options

      STATIC Date Range

      • Between is a static date range that will always be the same, no matter what day you run the report.

      DYNAMIC Date Range

      • Within Last will always use the current date for running the report. 
        • Example: Show me data within the last 30 days will always be with the last 30 days from the current day.
      • Rolling will always use a rolling date range of a certain length, starting a specific number of days/months ago.  This option is very useful when using Click Date mode.
        • Example: Show me a 30-day window, starting 90 days ago.
      • Year to Date (YTD) will always use a date range from Jan 1 of the current year up to yesterday.
      • Month to Date (MTD) will always use a date range from 1st day of the current month up to yesterday.
      • Week to Date (WTD) will always use a date range from Sunday of this week up to yesterday.

      Click here to learn about comparing data from two date ranges?

      Important: Filtering is applied at the lowest level columns you're displaying

      Example:  For Facebook, you're looking at Campaign level data and only see the Campaign column, then all filters are applied at the Campaign level.  If you add the Ad Set Column, then all filters will be applied at the Ad Set level.