Enabling Google Conversion Optimizer Settings
In order to enable Google Conversion Optimizer, you will need to check the box next to Enable Wicked Google Campaign Optimizer feature (see above).
Once checked, you will see a new table:
This new table allows you to set the conversion values for a New Lead and Re Optin. Wicked Reports provide you with the past 30-day lead value for your account to help you set the amount. Anytime a New Lead or Re Optin occurs for one of your Google AdWords campaigns, these values will be uploaded to Google to help increase machine learning for your campaigns.
Once you have finished making your choices, click Save to finish enabling Google Conversion Optimizer and save your values.
Note: Once you have enabled WGCO, conversions will start being sent to Google starting the next day. The 5 conversions shown above will be sent to Google and the setting in Google Ads for Include in 'Conversions' will be set to Yes by default. See the image below to see the conversion action names and Include in 'Conversions' setting.
Disabling Google Conversion Optimizer Settings
To disable Google Conversion Optimizer, uncheck the box next to Enable Wicked Google Campaign Optimizer feature and then click Save.