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How to Integrate Bing Ads and Wicked Reports

Bing ads have a very easy 1-time process to setup tracking UTMs on your entire account. The Bing Process:

Bing Account Level Tracking Setup

Wicked tracking script on all Bing Ad destination URLs

How to view Bing ROI results inside of Wicked

Adding Costs to Bing Ad results

Bing Account Level Tracking Setup

Bing ads allow you to setup your tracking with a one-time update to their account settings.

Where to update:  Under your Settings, click on the Account Settings.

bing-utm-settings

For Wicked Reports, we need the final URL field to have specific text.

The final URL text:  utm_source=Bing&utm_medium=PPC&utm_campaign={Campaign}&utm_content={AdGroup}&utm_term={TargetId}

This will give the ad clicks the correct parameters for Wicked Reports.  Remember, all clicks need to hit our landing page with the parameters intact, no redirects.

Wicked tracking script on all Bing Ad destination URLs

Now that we have the ad click info being sent to your pages, we need to have our tracking script on the pages ready to detect the clicks.

If you have Google Tag Manager deployed throughout your marketing stack, great news, follow these simple instructions here: https://help.wickedreports.com/wicked-tracking-code-with-google-tag-manager

Those of you without Google Tag Manager can find instructions in this section: https://help.wickedreports.com/setup#utm-and-tracking-setup

Step #3 Tips:

How to view Bing ROI results inside of Wicked

It is very easy to see Bing results inside of Wicked Reports. Simply select or type "Bing" into the Source filter field of the ROI report filters section. Then run the report.

$167k in 30 days for this advertiser from Bing!

 

Adding Costs to Bing Ad results

After doing the above steps, Wicked can easily track clicks, leads, sales, and LTV from Bing.  But you will notice, there is no cost data, and thus no ROI.  

To import marketing costs from Bing, follow these steps:
 
Make sure you use the exact UTMs form the Bing Ads when you import so it matches.
 
If you are going to import costs at the AdGroup and Targeting levels, it gets more complex - importing costs at the AdGroup and Targeting level is easiest when you are handy with excel.