How to Integrate Bing Ads and Wicked Reports

Bing Account Level Tracking Setup

Bing ads allow you to setup your tracking with a one-time update to their account settings.

Where to update:  Under your Settings, click on the Account Settings.

For Wicked Reports, we need the final URL field to have specific text.

The final URL text:  utm_source=Bing&utm_medium=PPC&utm_campaign={Campaign}&utm_content={AdGroup}&utm_term={TargetId}

This will give the ad clicks the correct parameters for Wicked Reports.  Remember, all clicks need to hit our landing page with the parameters intact, no redirects.

Wicked tracking script on all Bing Ad destination URLs

Now that we have the ad click info being sent to your pages, we need to have our tracking script on the pages ready to detect the clicks.

If you have Google Tag Manager deployed throughout your marketing stack, great news, follow these simple instructions here: https://help.wickedreports.com/wicked-tracking-code-with-google-tag-manager

Those of you without Google Tag Manager can find instructions in this section: https://help.wickedreports.com/setup#utm-and-tracking-setup

Step #3 Tips:

• Any page can be tested for Wicked tracking scripts using the tracking page validator https://help.wickedreports.com/tracking-validation
• When a page has embedded form or order form technology, we need the tracking script in that tech also, or you need to use the thank you page hack https://help.wickedreports.com/using-the-thank-you-page-hack-to-capture-optin-and-order-actions
• Reach out to your onboarding specialist if you have a tricky tech stack - we’ve seen it all and can set things up for you when it’s challenging - just ask.

How to view Bing ROI results inside of Wicked

It is very easy to see Bing results inside of Wicked Reports. Simply select or type "Bing" into the Source filter field of the ROI report filters section. Then run the report.

$167k in 30 days for this advertiser from Bing!

 

After doing the above steps, Wicked can easily track clicks, leads, sales, and LTV from Bing.  But you will notice, there is no cost data, and thus no ROI.  

Wicked does not have a cost integration with Bing, so you need to manually import the ad costs.  Doing this at the campaign level is not difficult.  Simply export the campaign costs, format the CSV to match Wicked's other marketing cost CSV import file requirements, and import.

Here is a help doc on how to import Marketing Costs:

It is using the "other Marketing Costs" feature that you can find within your wicked here:  Then you will have to import the Marketing Costs here: https://my.wickedreports.com/customroi

Make sure you use the exact UTMs form the Bing Ads when you import so it matches.

If you are going to import costs at the AdGroup and Targeting levels, it gets more complex.  I would not attempt that unless you are handy with Excel.