How to track SMS text message sales conversions

SMS is a rapidly growing sales channel. This is how to track the results inside of Wicked Reports

Tracking SMS sales using popular e-commerce SMS text platforms such as Attentive can be done easily in 2 steps:

  1. Put UTMs on the SMS links.
  2. Make sure the destination URL of the SMS has the Wicked tracking code.
  3. View the results the next day inside of Wicked Reports.

Put UTMs on the SMS links

This simple step is important to get right.  Undoubtedly you are hustling with many marketing channels contributing to your bottom line.  Appending UTM links to your SMS marketing will allow that channel to be evaluated properly. Here's the naming structure we recommend.

UTM Variable UTM Value
Source Text or SMS
Medium Text or SMS
Campaign The name of the campaign/flow within the SMS platform
Content (optional) The hook/offer of the SMS sent
Term (optional) The segment of your audience

If I were sending out an SMS to people on my Wicked Reports list using SMS and it was the first text from my Welcome sequence offering a deal on our onboarding, then I would format my link like this:

  • http://WickedReports.com/?utm_source=SMS&utm_medium=SMS&utm_campaign=welcome-campaign&utm_content=01-welcome-text-onboarding-deal&utm_term=sms-recipient

Note: the utm_content and utm_term values are optional, additional insights.  I could have also merely put:

Make sure the destination URL of the SMS has the Wicked tracking code

Applying the tracking code is generally very straightforward.  For more details on how to do that, see our guide here:  https://help.wickedreports.com/complete-guide-to-installing-and-testing-the-wicked-reports-tracking-code

View the results the next day inside Wicked Reports

After sending out an SMS text message, you can view the results inside of Wicked Reports in 2 places.

On the Mission Control page, you'll see a channel called Text/SMS: 

Screenshot 2023-09-14 at 5.39.39 PM

In the Funnel Vision or ROI reports, you can drill into much more detail. Here, you can see all of your SMS campaign names and, by toggling the dropdown menu, you'll be able to see your metrics at a granular level.

Someone's killing the SMS game!