SMS is a rapidly growing sales channel. This is how to track the results inside of Wicked Reports
Tracking SMS sales using popular e-commerce SMS text platforms such as Attentive can be done easily in 2 steps:
- Put UTMs on the SMS links.
- Make sure the destination URL of the SMS has the Wicked tracking code.
- View the results the next day inside of Wicked Reports.
Put UTMs on the SMS links
This simple step is important to get right. Undoubtedly you are hustling with many marketing channels contributing to your bottom line. Appending UTM links to your SMS marketing will allow that channel to be evaluated properly. Here's the naming structure we recommend.
| UTM Variable | UTM Value |
| Source | Text or SMS |
| Medium | Text or SMS |
| Campaign | The name of the campaign/flow within the SMS platform |
| Content (optional) | The hook/offer of the SMS sent |
| Term (optional) | The segment of your audience |
If I were sending out an SMS to people on my Wicked Reports list using SMS and it was the first text from my Welcome sequence offering a deal on our onboarding, then I would format my link like this:
- http://WickedReports.com/?utm_source=SMS&utm_medium=SMS&utm_campaign=welcome-campaign&utm_content=01-welcome-text-onboarding-deal&utm_term=sms-recipient
Note: the utm_content and utm_term values are optional, additional insights. I could have also merely put:
Make sure the destination URL of the SMS has the Wicked tracking code
Applying the tracking code is generally very straightforward. For more details on how to do that, see our guide here: https://help.wickedreports.com/complete-guide-to-installing-and-testing-the-wicked-reports-tracking-code
View the results the next day inside Wicked Reports
After sending out an SMS text message, you can view the results inside of Wicked Reports in 2 places.
On the Mission Control page, you'll see a channel called Text/SMS:
In the Funnel Vision or ROI reports, you can drill into much more detail. Here, you can see all of your SMS campaign names and, by toggling the dropdown menu, you'll be able to see your metrics at a granular level.
Someone's killing the SMS game!