The quick process for integrating Konnektive and Wicked Reports.
What does this mean for you?
- Konnektive leads get retrieved each day by Wicked Reports and attributed against clicks and sales.
- After manual UTM tagging of your emails is complete, Konnektive can attribute sales back to your individual emails when credit is deserved.
- Wicked can generate Cohort Analysis reporting between your Konnektive leads and your shopping cart & order system revenue.
- If you are also using Konnektive as your shopping cart / order system, we can also pull your sales and order revenue each day for attribution.
Integration Steps for Konnektive
What Happens Next
Wicked Reports will pull all historical lead data from Konnektive to seed your account attribution. This allows us to correctly identify these leads as already existing leads in the event they click,optin, or otherwise engage with your marketing funnels. We can then attribute revenue to their actions using the correct attribution models.
Each morning at about 2am EST we will pull the previous day's new leads and attribute the marketing responsible for creating these new leads. Anytime in the future when these new leads buy, we can attribute the revenue back to the marketing that created the lead and update the ROI accordingly.
Once you have authorized your order systems, we will pull sales & revenue data and then create cohort reporting between your Konnektive lead data and your order revenue data.
Wicked Reports auto-detects new lead and re-engaged lead conversion points with this integration. We track these conversions back to marketing clicks and spend, and attribute the future sales and revenue from your shopping cart and order systems using various attribution models.
Note on Konnektive Email Tracking
Using Konnektive with Wicked Reports requires you to manually tag your emails with UTM tracking information. For information on how to build UTM links using the Wicked UTM link builder, and to get email UTM best practices, go here: https://help.wickedreports.com/wicked-reports-link-builder