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How to Integrate BigCommerce with Wicked Reports

Everything to know about the BigCommerce to Wicked Reports integration.

Table of Contents

  1. Why people integrate BigCommerce & Wicked Reports
  2. How to integrate BigCommerce with Wicked Reports
  3. What's Next? (Historical orders, Tracking, & Data updates)
  4. Orders Happening Outside Your BigCommerce Store?
  5. Subscription Attribution and Reporting
  6. Cohort Reporting
  7. Historical Tracking Data
  8. Gross vs Net Revenue Reporting
  9. Testing & Troubleshooting


Why people integrate BigCommerce & Wicked Reports 

  • Looking to get ROI on Google & Facebook ad spend
  • Leads take time to buy from your CRM and want to connect customer lifetime value from BigCommerce revenue back to ad spend
  • High value subscription customers and you’d like the recurring purchase to track back to the top and middle of the funnel ad clicks
  • Ad Platform conversion tracking is taking credit for email abandoned cart campaigns that are actually converting the sales
  • Pixel conversion is inaccurate, missing subscription conversions, inaccurate ROI, or taking credit for other channel’s conversions.


    How to integrate BigCommerce

    The BigCommerce setup process is fast and simple (BigCommerce Help for API Account)

    1. In your BigCommerce account Settings, scroll down until you reach the API section and click on the store-level API account and click "+ Create API account"

    2. For Token Type, select "V2/V3 API token"
    3. Name the API Account (i.e. Wicked Reports)
    4. For OAuth scopes, select "read-only" for the following
      1. "Order fulfillment"
      2. “Customers”
      3. “Orders”
      4. “Order Transactions”
      5. “Products”
    5. Click Save and take note of "BigCommerce API Credentials" Access token
      1. IMPORTANT: Copy the value now as you cannot access it later.
    6. In your Wicked Reports account, Go to your account menu option Setup -> Authorizations
      multi touch marketing attribution software
    7. Click the Connect button for BigCommerce under Orders Data
    8. Enter the Access Token in the appropriate Field (From the BigCommerce API Credentials)
    9. Enter the Store Hash
      1. Store Hash is from the BigCommerce URL between "store-" and ".mybigcommerce.com"
      2. Example:  store-5tk2uhcrdv.mybigcommerce.com, the Store Hash is "5tk2uhcrdv"
    10. Click Authorize
    11. After authorizing your BigCommerce account, return to your Wicked Reports account the next day after 9a ET to confirm your order data is present in the account


      What's Next?

      • Add Tracking Code to your BigCommere Store
        Using the steps in the link above, you will add the Wicked Reports tracking code to the pages in your BigCommerce store.
      • Historical Orders
        Wicked Reports will retrieve your entire BigCommerce order history for cohort and customer lifetime value reporting.
      • Order Tracking
        Make sure ALL checkout pages and forms have our tracking on them. Without it, we will not be able to attribute orders properly.
      • When will I see my data?
        Each morning, at about 9 am ET, Wicked Reports updates its database. This is when we retrieve the previous day's BigCommerce orders, attribute them back to clicks, leads, and ad spend, and update your reports.


      Orders Happening Outside Your BigCommerce Store?

      If you also have orders happening outside of the ones appearing in your BigCommerce store each day, you can authorize another order source from the Setup->Authorizations menu.

      However, only authorize additional order sources that have unique orders that are not found in your BigCommerce store. 

      Subscription Attribution and Reporting

      If your subscriptions are managed inside of BigCommerce, Wicked Reports will detect and chain the subscriptions together. This allows for accurate, valuable customer lifetime value to be attributed to your marketing efforts.


      Cohort Reporting

      Approximately 1 day after you have integrated BigCommerce and your CRM data (Klaviyo, ActiveCampaign, HubSpot, Drip, Infusionsoft, Ontraport, Mailchimp, OmniSend, etc) with Wicked Reports, you will have access to powerful cohort customer lifetime value reporting.  You can take advantage of these reports before a single click is tracked or attributed!

      Wicked connects the CRM lead information with the historical BigCommerce sales and revenue data so you can see time to 1st purchase, accumulated customer lifetime value by month, and time to break-even based on cost per lead and cost to acquire the customer.

      Click here for our Complete Guide to Cohort Reporting.


      Historical Tracking Data

      Some of our clients already have tracking (or, attribution) data stored in their CRM from past effort's to track and attribute customer lifetime value back to ad spend.  If you have this data, you can send it to Wicked Reports.  We will then attribute your custom tracking data to BigCommerce sales & revenue.


      Gross vs Net Revenue Reporting

      Wicked's Gross BigCommerce revenue = Gross order amount

      Wicked's Net BigCommerce Revenue  = Gross order amount - refunds


      Testing & Troubleshooting

      How to test the tracking of a BigCommerce order

      BigCommerce customers can use the Wicked Reports tracking validation tool. 

      1. Go to Setup-> Tracking Validation
        multi touch marketing attribution software
      2. Click on Manually Validate URL and then select the Sales Tracking option. Paste in your URL and start test
        multi touch marketing attribution software
      3. After making the test purchase and reaching the thank you page, come back to Wicked Reports and click End Test.

      How to Validate Wicked Reports order and revenue data matches your store

      Wicked Reports order count and revenue amount will usually match your shopping cart order system numbers.

      If the numbers are off slightly, here are possible causes:

      • Time zone differences between your source system and Wicked Reports (EST).
      • Confirm you are looking at gross or net revenue in both systems.
      • Orders that are entered with back-dates, edited days later, or deleted days later - Wicked misses those, we pull a day's orders one-time only.

      To validate and reconcile orders, we recommend starting with 1 day and using this process:  My revenue doesn't match what I'm seeing in my shopping cart
      It's the exact process our Customer Success team uses.


      1. Will BigCommerce pull in the contacts associated with my orders?
        Yes, our native integration will pull in contacts associated with your orders and compare them with what we currently have in our system. If no contact record has previously been created with the associated order, then we will create a new contact.