TikTok ads have a very easy 1-time process to setup tracking.
TikTok Account Level Tracking Setup
TikTok ads need you to append a specific UTM string to your ad URL in order for Wicked tracking to work properly.
Each Ad Details section has the URL field as shown below:
For Wicked Reports, we need the final URL field to have specific text.
The final URL text: utm_source=TikTok&utm_medium=PPC&utm_campaign=[type-in-your-campaign-name-here]
You will want to replace [type-in-your-campaign-name-here] with the name of the TikTok campaign. It's best practice to name campaigns without spaces. If your campaign name has a space, put a hyphen to indicate the space.
This will give the ad clicks the correct parameters for Wicked Reports. Remember, all clicks need to hit our landing page with the parameters intact, no redirects.
Wicked tracking script on all TikTok Ad destination URLs
Now that we have the ad click info being sent to your pages, we need to have our tracking script on the pages ready to detect the clicks.
If you have Google Tag Manager deployed throughout your marketing stack, great news, follow these simple instructions here: https://help.wickedreports.com/wicked-tracking-code-with-google-tag-manager
Those of you without Google Tag Manager can find instructions in this section: https://help.wickedreports.com/setup#utm-and-tracking-setup
Step #3 Tips:
- Any page can be tested for Wicked tracking scripts using the tracking page validator https://help.wickedreports.com/tracking-validation
- When a page has embedded form or order form technology, we need the tracking script in that tech also, or you need to use the thank you page hack https://help.wickedreports.com/using-the-thank-you-page-hack-to-capture-optin-and-order-actions
- Reach out to your onboarding specialist if you have a tricky tech stack - we’ve seen it all and can set things up for you when it’s challenging - just ask.
How to view TikTok ROI results inside of Wicked
It is very easy to see TikTok results inside of Wicked Reports. Simply select or type "TikTok" into the Source filter field of the ROI report filters section. Then run the report.