Setting up tracking on Attentive SMS forms is necessary to track leads
Attentive SMS Tracking Setup for Lead Attribution
Setting up UTMs with Attentive SMS Campaigns
How to view Attentive SMS ROI results inside of Wicked
Attentive SMS Tracking Setup for Lead Attribution
In order to track the leads you captures with your Attentive SMS popup, you will need to work with your Attentive SMS CSM or start a chat with Attentive SMS support and tell them that you want to set up Wicked Reports tracking with Attentive SMS. As long as your tracking code is on the page, you will need to tell your Attentive SMS CSM to fire this function:
window.parent.postMessage({
'func': 'wrPush',
'message': '<email>'
}, "*");
It will take a day or 2 for Attentive SMS to implement this. Once this is setup, your leads will be able to be attributed correctly.
Setting up UTMs with Attentive SMS Campaigns
When you create a campaign in Attentive, in the Design your campaign page, you will want to make sure the links you add have UTMs on them so Wicked can track the campaign properly.
To do so, in the Design your campaign screen, when you are ready to insert your link, click on the "+"
In the new popup window, choose Short link
In the next popup window, add the URL with your UTMs. You can type it in or use Wicked's Link Builder. Make sure to set utm_source=attentive (see below) so you can easily track your ROI in the ROI Report.
You can set UTM_Source and UTM_Medium in your Settings under GA Link Tracking. Set UTM_Source=attentive and UTM_Medium=text. This will auto populate the URL with these settings.
Once finished, click the Shorten & insert URL, review your campaign and send it. As your customers click on the link in the text message, Wicked will track these clicks to your campaigns!
How to view Attentive SMS ROI results inside of Wicked
It is very easy to see Attentive SMS results inside of Wicked Reports. Simply select or type "Attentive" into the Source filter field of the ROI report filters section. Then run the report.
