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How To Track Organic Social Media (Facebook, Twitter, Instagram, etc.)

A powerful feature of Wicked Reports is the ability to calculate social ROI based on orders in your CRM for every tweet, post, and the pic you put out on social media. It’s important to remember, this only matters if the link in your social post is taking readers to a property you own. If you are promoting someone else or simply linking to a blog post by someone else, there is no need to add tracking values to your social post (or you can use a Wicked Redirect Link).

Tracking ROI of Organic Social Media with Wicked Reports comes down to 3 simple steps.

  1. Put tracking information (UTM's or Wicked ID) on the links that you post on your social networks.
  2. Ensure that the Wicked Tracking script is on the page that you are linking to.
  3. Analyze the ROI report inside of Wicked Reports after you have collected data.

We have put a lot of effort into making all of these steps as easy as possible for you. Let's dive in.

Step 1: Put tracking information on your links that you post on your social networks

At Wicked Reports, we have created an easy-to-use tracking mechanism Known as WickedID. WickedID allows you to add tracking info at the end of a link while you are posting that link.

This is much easier than having to create a link in our system or go build a link using all 5 UTM variables. An added benefit is that it's super accurate.

You can use standard UTMs OR WickedIDs for UTM tracking. You do not need to use both. With organic social tracking, you can also use a link shortener to beautify your URLs.

To track any URL with a WickedID, simply take any URL you are about to post and add this string to the end of it:


You will replace [source] (including the brackets) with the social network you are posting the link.  This can be:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn
  • etc.

You will replace [label-about-this-link-with-no-spaces] (including the brackets) with text that labels this link for you.

For example, if I was going to post a link to WickedReports.com on my Facebook fan page, along with something such as "Track ROI Today!", I would do the following:

  1. Start with my URL http://WickedReports.com
  2. Add “?WickedSource=Facebook&WickedID=” to the end of the URL, so that my Facebook post URL is now http://WickedReports.com?WickedSource=Facebook&WickedID=
  3. Think of a good label for this Facebook post. I'm going to use "track-roi".
  4. Add that label to the end of the Facebook post URL after the = sign, so that my Facebook post URL is now http://WickedReports.com?WickedSource=Facebook&WickedID=track-roi
  5. (optional but very common Facebook Page Posts user step) Shorten this link using bit.ly, goo.gl, or whatever you want to use.

Some Points to Consider:

  • WickedID and WickedSource are not case-sensitive, so capitalize or not at your leisure.
  • If your Facebook post URL already has a ? in it before adding WickedID, you will want to use "&WickedSource=Facebook&WickedID=label-about-your-Facebook-post-with-no-spaces". There can ONLY be one “?” in a URL

NOTE: If you prefer old school UTMs for any reason, you can see how to build UTM links that give you the maximum value inside of Wicked Reports here: https://wickedreports.helpdocs.com/how-to-start-tracking

Step 2: Ensure that the Wicked Tracking script is installed on the page that you are driving traffic to.

Inside of your my.wickedreports.com client area, you will see a link called "Tracking Code" under the setup menu. You want to have that code on all of your online web properties.

To verify that the Tracking Code is installed on the page you are driving a social post to, or to any link for that matter, follow the instructions here: https://wickedreports.helpdocs.com/how-to-start-tracking/how-do-i-know-wicked-tracking-is-on-my-page

Step 3: Analyze the Social ROI inside of Wicked Reports after you have collected data.

Now comes the reason behind tracking your social links - finding out your ROI for all those tweets, posts, and pins!

ROI data is calculated every morning for the previous day's clicks, contacts, and orders. You can open the ROI report and use the Social Quick Filter to see how you're doing.

wicked reports How To Track Organic Social Media