Tracking Calendly Appointments

With Calendly, you can configure custom landing pages and pass through event details. With this ability, you can direct users to a tracked landing page containing your Wicked Reports tracking widget.

Add UTMs to your Destination URL

To track the initial link click, add the standard 5 UTM parameters to your Destination URL. In this case, your Calendly URL or the landing page URL where your calendar is embedded.

For example, if your booking link is https://calendly.com/you/20-minute-call and you're driving traffic from an email campaign to this URL, then your Destination URL might look like this:

https://calendly.com/you/20-minute-call?utm_campaign=book-a-call&utm_medium=email&utm_source=email-automated&utm_content=01-first-attempt&utm_term=existing-list

Pass Tracking Through to the Thank You Page

On the Confirmation Page tab of the Calendly link setup, select Redirect to External Site as the On Confirmation action. Then, add your Thank You Page URL to the Redirect URL section and select the "Pass event details to your redirected page".

That's it. This will ensure all URL Parameters and invitee form input data, such as email address, are passed to the query parameters of the trackable Thank you Page. And, our tracking code will do the rest!

For more information on how to configure the Pass-Through functionality with Calendly, click here:

Add the Wicked Tracking Code to your Thank You Page

The Wicked Tracking Code must be added to your Thank You Page for attribution to work.

After adding the Wicked Tracking Code to your Thank You Page, use the Tracking Validation Tool to ensure the code fires properly.