A full list of platforms from Facebook to ActiveCampaign and how their WickedIDs or Automatic UTMs will look when mapped into Wicked Reports
Table of Contents
WickedIDs
- Facebook Ads
- Google (& Youtube) Ads
- Facebook organic posts
- Youtube organic
- Periscope
- All other social organic posts (including SMS)
Automatic UTMs
Facebook Ads
Using our automatic UTM generator for Facebook paid ads
yoururl.com?wickedsource=facebook&wickedid={{ad.id}}
source = facebook
campaign = campaign name
medium = ppc
content = ad name
term = adgroup name
Google (& Youtube) Ads
Using our Google Tracking Template to automatically track Google (& Youtube) paid ads
source = adwords
campaign = campaign name
medium = ppc
content = creative (or, adgroup name)
term = keyword or placement
Facebook organic posts
Using a WickedID on a Facebook organic post
yoururl.com?wickedsource=facebook&wickedid=label-about-your-facebook-post-with-no-spaces
source = facebook
campaign = Social-Lead-Gen
medium = post
content = label-about-your-facebook-post-with-no-spaces
term = Facebook-Fans
Youtube organic
Using a WickedID in a Youtube description
yoururl.com?wickedsource=youtube&wickedid=label-about-your-youtube-post-with-no-spaces
source = Youtube
campaign = Social-Lead-Gen
medium = video
content = label-about-your-youtube-post-with-no-spaces
term = YouTube-viewers
Using a WickedID on an Instagram post
yoururl.com?wickedsource=instagram&wickedid=label-about-your-instagram-post-with-no-spaces
source = Instagram
campaign = Social-Lead-Gen
medium = profile
content = label-about-your-instagram-post-with-no-spaces
term = Insragram-followers
Using a WickedID on a Twitter post
yoururl.com?wickedsource=twitter&wickedid=label-about-your-twitter-post-with-no-spaces
source = Twitter
campaign = Social-Lead-Gen
medium = tweet
content = label-about-your-twitter-post-with-no-spaces
term = Twitter-followers
Using a WickedID on a Pinterest post
yoururl.com?wickedsource=pinterest&wickedid=label-about-your-pinterest-post-with-no-spaces
source = Pinterest
campaign = Social-Lead-Gen
medium = profile
content = label-about-your-pinterest-post-with-no-spaces
term = Pinterest-followers
Periscope
Using a WickedID on a Periscope post
yoururl.com?wickedsource=periscope&wickedid=label-about-your-periscope-post-with-no-spaces
source = Periscope
campaign = Social-Lead-Gen
medium = scope
content = label-about-your-periscope-post-with-no-spaces
term = Periscope-viewers
All other social organic posts
Using a WickedID on any other social organic posts on the web, including SMS
yoururl.com?wickedsource=example-source&wickedid=label-about-your-social-organic-post-with-no-spaces
source = example-source
campaign = clicks-from-label-about-your-social-organic-post-with-no-spaces
medium = other
content = label-about-your-social-organic-post-with-no-spaces
term = click-on-label-about-your-social-organic-post-with-no-spaces
ActiveCampaign
One-off Broadcast Email - Called a "Campaign" in ActiveCampaign
source = email-broadcast
campaign = broadcast-to-list
medium = email
content = campaign[date] - campaign[name]
term = existing-list
Series of Emails - Called an "Automation" in ActiveCampaign
source = email-automated
campaign = automation name
medium = email
content = campaign name
term = existing-list
Mailchimp
source = email
medium = email
campaign = campaign name
content = campaign subject
term = existing-email-list
Hubspot
source = email
medium = email
campaign = campaign name
content = campaign subject
term = existing-email-list
Aweber
source = email
medium = email
campaign = aweber-<campaignID>
content = campaign subject
term = existing-email-list