A full list of platforms from Facebook to ActiveCampaign and how their Automatic UTMs or WickedIDs will appear when mapped into Wicked Reports
Table of Contents
WickedIDs
- Paid Facebook & Instagram Ads
- Paid Google & Youtube Ads
- Facebook organic
- Youtube organic
- Instagram organic
- Twitter organic
- Pinterest organic
- Periscope organic
- All other social organic posts
Automatic Email Tracking
Automatic Organic Tracking
Paid Facebook & Instagram Ads
Using our automatic UTM generator for Facebook paid ads
yoururl.com?wickedsource=facebook&wickedid={{ad.id}}
source = facebook
campaign = campaign name
medium = ppc
content = ad name
term = ad set name
Paid Google & Youtube Ads
Using our Google Tracking Template to automatically track Google & Youtube paid ads
source = adwords
campaign = campaign name
medium = ppc
content = creative (or, adgroup name)
term = keyword or placement
Please note that the pre-set structure will not be applicable for Performance Max campaigns because it is an amalgamation of many Google Ads formats into one: Search, Display, Discovery, Video, Shopping, and Local.
The Adgroup and the Keyword will show up as Performance max in the Reports.
Facebook organic
Using a WickedID on a Facebook organic post
yoururl.com?wickedsource=facebook&wickedid=label-about-your-facebook-post-with-no-spaces
source = facebook
campaign = Social-Lead-Gen
medium = post
content = label-about-your-facebook-post-with-no-spaces
term = Facebook-Fans
Click here to see how various organic posts are mapped inside of Wicked.
Youtube organic
Using a WickedID in a Youtube description
yoururl.com?wickedsource=youtube&wickedid=label-about-your-youtube-post-with-no-spaces
source = Youtube
campaign = Social-Lead-Gen
medium = video
content = label-about-your-youtube-post-with-no-spaces
term = YouTube-viewers
Click here to see how various organic posts are mapped inside of Wicked.
Instagram organic
Using a WickedID on an Instagram post
yoururl.com?wickedsource=instagram&wickedid=label-about-your-instagram-post-with-no-spaces
source = Instagram
campaign = Social-Lead-Gen
medium = profile
content = label-about-your-instagram-post-with-no-spaces
term = Insragram-followers
Click here to see how various organic posts are mapped inside of Wicked.
Twitter organic
Using a WickedID on a Twitter post
yoururl.com?wickedsource=twitter&wickedid=label-about-your-twitter-post-with-no-spaces
source = Twitter
campaign = Social-Lead-Gen
medium = tweet
content = label-about-your-twitter-post-with-no-spaces
term = Twitter-followers
Click here to see how various organic posts are mapped inside of Wicked.
Pinterest organic
Using a WickedID on a Pinterest post
yoururl.com?wickedsource=pinterest&wickedid=label-about-your-pinterest-post-with-no-spaces
source = Pinterest
campaign = Social-Lead-Gen
medium = profile
content = label-about-your-pinterest-post-with-no-spaces
term = Pinterest-followers
Click here to see how various organic posts are mapped inside of Wicked.
Periscope organic
Using a WickedID on a Periscope post
yoururl.com?wickedsource=periscope&wickedid=label-about-your-periscope-post-with-no-spaces
source = Periscope
campaign = Social-Lead-Gen
medium = scope
content = label-about-your-periscope-post-with-no-spaces
term = Periscope-viewers
Click here to see how various organic posts are mapped inside of Wicked.
All other social organic posts
Using a WickedID on any other social organic posts on the web,
yoururl.com?wickedsource=example-source&wickedid=label-about-your-social-organic-post-with-no-spaces
source = example-source
campaign = clicks-from-label-about-your-social-organic-post-with-no-spaces
medium = other
content = label-about-your-social-organic-post-with-no-spaces
term = click-on-label-about-your-social-organic-post-with-no-spaces
Click here to see how various organic posts are mapped inside of Wicked.
ActiveCampaign
One-off Broadcast Email - Called a "Campaign" in ActiveCampaign
source = email-broadcast
campaign = broadcast-to-list
medium = email
content = campaign name
term = existing-list
Series of Emails - Called an "Automation" in ActiveCampaign
source = email-automated
campaign = automation name
medium = email
content = campaign name
term = existing-list
Mailchimp
source = email
medium = email
campaign = campaign name
content = campaign subject
term = existing-email-list
Hubspot
source = email
medium = email
campaign = campaign name
content = campaign subject
term = existing-email-list
Aweber
source = email
medium = email
campaign = aweber-campaignID
content = campaign subject
term = existing-email-list
Direct
source = Direct
medium =Direct
campaign = Direct
content = The URL the contact landed on
term = Organic traffic
Referral
source = URL the contact came from
medium = Referral
campaign = Referral
content = The URL the contact landed on
term = Organic traffic
Social
source = Social Platform the contact came from (e.g. Facebook, LinkedIn, etc)
medium = Referral
campaign = Social
content = The URL the contact landed on
term = Organic traffic
Organic Search
source = Search Engine (e.g. Google, Bing, etc)
medium = Organic
campaign = Organic Search
content = The URL the contact landed on
term = Organic traffic
Please note that, within the Reports, the content value for Automatic Organic Tracking removes trailing slashes and irrelevant UTMs in an effort to clean up the URL.