What will my Automatic UTMs & WickedIDs look like in Wicked Reports?

A full list of platforms from Facebook to ActiveCampaign and how their Automatic UTMs or WickedIDs will appear when mapped into Wicked Reports

Table of Contents

WickedIDs

1. Paid Facebook & Instagram Ads
2. Paid Google & Youtube Ads
3. Facebook organic
4. Youtube organic
5. Instagram organic
6. Twitter organic
7. Pinterest organic
8. Periscope organic
9. All other social organic posts (including SMS)

Automatic Email Tracking

1. ActiveCampaign
2. Mailchimp
3. Hubspot
4. Aweber

Automatic Organic Tracking

1. Direct
2. Referral
3. Social
4. Organic Search

Paid Facebook & Instagram Ads

Using our automatic UTM generator for Facebook paid ads
yoururl.com?wickedsource=facebook&wickedid={{ad.id}}

source = facebook
campaign = campaign name
medium = ppc
content = ad name
term = ad set name

Paid Google & Youtube Ads

Using our Google Tracking Template to automatically track Google & Youtube paid ads

source = adwords
campaign = campaign name
medium = ppc
content = creative (or, adgroup name)
term = keyword or placement

Facebook organic

Using a WickedID on a Facebook organic post
yoururl.com?wickedsource=facebook&wickedid=label-about-your-facebook-post-with-no-spaces

source = facebook
campaign = Social-Lead-Gen
medium = post
content = label-about-your-facebook-post-with-no-spaces
term = Facebook-Fans

Click here to see how various organic posts are mapped inside of Wicked.

Youtube organic

Using a WickedID in a Youtube description
yoururl.com?wickedsource=youtube&wickedid=label-about-your-youtube-post-with-no-spaces

source = Youtube
campaign = Social-Lead-Gen
medium = video
content = label-about-your-youtube-post-with-no-spaces
term = YouTube-viewers

Click here to see how various organic posts are mapped inside of Wicked.

Instagram organic

Using a WickedID on an Instagram post
yoururl.com?wickedsource=instagram&wickedid=label-about-your-instagram-post-with-no-spaces

source = Instagram
campaign = Social-Lead-Gen
medium = profile
content = label-about-your-instagram-post-with-no-spaces
term = Insragram-followers

Click here to see how various organic posts are mapped inside of Wicked.

Twitter organic

Using a WickedID on a Twitter post
yoururl.com?wickedsource=twitter&wickedid=label-about-your-twitter-post-with-no-spaces

source = Twitter
campaign = Social-Lead-Gen
medium = tweet  
content = label-about-your-twitter-post-with-no-spaces
term = Twitter-followers

Click here to see how various organic posts are mapped inside of Wicked.

Pinterest organic

Using a WickedID on a Pinterest post
yoururl.com?wickedsource=pinterest&wickedid=label-about-your-pinterest-post-with-no-spaces

source =  Pinterest
campaign = Social-Lead-Gen
medium = profile  
content = label-about-your-pinterest-post-with-no-spaces
term = Pinterest-followers

Click here to see how various organic posts are mapped inside of Wicked.

Periscope organic

Using a WickedID on a Periscope post
yoururl.com?wickedsource=periscope&wickedid=label-about-your-periscope-post-with-no-spaces

source = Periscope
campaign = Social-Lead-Gen
medium = scope
content = label-about-your-periscope-post-with-no-spaces
term = Periscope-viewers

Click here to see how various organic posts are mapped inside of Wicked.

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All other social organic posts

Using a WickedID on any other social organic posts on the web, including SMS
yoururl.com?wickedsource=example-source&wickedid=label-about-your-social-organic-post-with-no-spaces

source = example-source
campaign = clicks-from-label-about-your-social-organic-post-with-no-spaces
medium = other
content = label-about-your-social-organic-post-with-no-spaces
term = click-on-label-about-your-social-organic-post-with-no-spaces

Click here to see how various organic posts are mapped inside of Wicked.

ActiveCampaign

One-off Broadcast Email - Called a "Campaign" in ActiveCampaign

source = email-broadcast
campaign = broadcast-to-list
medium = email
content = campaign name
term = existing-list

Series of Emails - Called an "Automation" in ActiveCampaign

source = email-automated
campaign = automation name
medium = email
content = campaign name
term = existing-list

Mailchimp

source = email
medium = email
campaign = campaign name
content = campaign subject
term = existing-email-list

Hubspot

source = email
medium = email
campaign = campaign name
content = campaign subject
term = existing-email-list

Aweber

source = email
medium = email
campaign = aweber-campaignID
content = campaign subject
term = existing-email-list

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Direct

source = Direct
medium =Direct
campaign = Direct
content = The URL the contact landed on
term = Organic traffic

Referral

source = URL the contact came from
medium = Referral
campaign = Referral
content = The URL the contact landed on
term = Organic traffic

Social

source = Social Platform the contact came from (e.g. Facebook, LinkedIn, etc)
medium = Referral
campaign = Social
content = The URL the contact landed on
term = Organic traffic

Organic Search

source = Search Engine (e.g. Google, Bing, etc)
medium = Organic
campaign = Organic Search
content = The URL the contact landed on
term = Organic traffic