The quick process for integrating your Microsoft Ads to Wicked Reports for automatic tracking.
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Introduction to the Microsoft Ads Integration
The Microsoft Ads setup process is simple. You will connect your Microsoft Ads account using the integration wizard and then validate your URL Parameters. This guide walks you through each step to get Microsoft Ads connected and explains what to do next to make sure everything tracks correctly.
Let’s get started.
How To Connect Your Microsoft Ads Integration
To set up your integration, you'll want to follow these steps:
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In your Wicked Reports account, go to the Authorizations Tab.
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Under the Advertising Data column, click Connect in the Microsoft Ads connection box.
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Press the "Yes, Proceed" button.
- To provide access, press the "Accept" button
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Then, select and assign the Microsoft Ads account(s) that you wish to integrate with your Wicked Reports account.
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Note: If you only have 1 Microsoft Ads account for that Gmail, the wizard will connect right away without the need to select a specific Microsoft Ad account. If you have multiple Microsoft Ads accounts, then you will need to select the accounts that you want integrated with Wicked Reports.
- Note: If you do not see your ad accounts listed, receive an error, or do not see a success message, contact the Wicked Reports Support Team for help.
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- A successful connection will look like this:
Congratulations! Your integration has been connected. Continue reading to learn about the final steps you'll need to complete your Microsoft Ads setup.
How To Setup Your URL Parameters
Setting up URL parameters is a fundamental step for Wicked Reports to track and attribute traffic coming from your Microsoft Ads. Fortunately, Microsoft makes it easy to set up your URL parameters by using their account-level Final URL suffix field. By injecting the Wicked Tracking Template into the account-level Final URL suffix field, all of your Microsoft Ads landing page URLs will have the necessary URL parameters appended
We will automatically attempt to add the Wicked Tracking Template to your Microsoft Ads account one day after integration. However, we still recommend adding the Wicked Tracking Template manually as a best practice. Here are the steps to step you need to follow to add the Wicked Tracking Template to your Microsoft Ads account.
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Log into Microsoft Ads.
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In your left Navigation Bar, navigate to Campaign -> Settings.
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Click on Account level options.
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Paste the Wicked Tracking Template into the Final URL suffix field.
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Click Save.
Congratulations, at this point, your Microsoft Ads account(s) have the necessary URL Parameters for tracking!
How To Validate Your URL Parameters
The purpose of validating your Microsoft URL parameters is to ensure your Microsoft campaigns will get the attribution they deserve. If these URL Parameters are not set up, among other key factors, then we will not be able to attribute your clicks, leads, and sales to the campaign that the users came from.
Fundamentally, all we're trying to do in this section is to verify the Wicked Tracking Template (or custom UTMs) has been added to the account level Final URL Suffix and to ensure that there is no tracking setup below the account level (as this will override the account level tracking).
Follow these instructions to verify that the Wicked Tracking Template has been added to your Microsoft Ads account. Re-run these steps on every ad account that you connected to Wicked:
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Log into Microsoft Ads.
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In your left Navigation Bar, navigate to Campaign -> Settings.
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Click on Account level options.
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Verify the Wicked Tracking Template has been added into the Final URL suffix field.
Verify that there are no spelling errors. - Next, Verify that there is No Tracking Below the Account Level.
That's it! You're Microsoft Ad URL Parameters have been verified, and you've verified there's no tracking below the account level. Your Microsoft integration is now completed. Great job!
What’s Next
Well, now that your Microsoft Ad Account(s) are integrated and your URL Parameters have been validated:
- Microsoft will start appending the Wicked Tracking Template on newly created ads
- Wicked Reports will start retrieving Microsoft Costs and Clicks at the campaign, ad set, and ad level.
In addition, if the Wicked Tracking Script has been added to your website and forms, then:
- Wicked Reports will start tracking incoming Microsoft clicks, detecting conversions from your CRM and Order Management Systems, and attributing revenue based on all our various models.
- Your reports will begin to populate with Microsoft Ad Attribution for all of the tracked clicks, leads, and sales that we've detected.
If you haven't already integrated the Wicked Tracking Script on your website, read more on that here. This is a requirement for Wicked Reports to track conversions and populate your reports with ad data. So, go review that document next to make sure your Wicked Tracking Script has been set up. If you have any questions about it or need assistance in setting it up, then you can reach out to your onboarding specialist or customer support. We're always happy to help.
FAQs
- Why Am I seeing an error when I try to authorize Microsoft Ads?
If you do not see your ad accounts listed, receive an error, or do not see a success message, contact the Wicked Reports Support Team for help.
Troubleshooting
- Are you having difficulty trusting your Microsoft Ad Tracking?
- Do you feel like something is off or missing?
- Are you experiencing one of these issues?
- I have no costs, leads, or sales
- I have costs but no leads or sales
- I have costs and leads but no sales
- I have leads and sales, but less than Microsoft says
Run through the Tracking Validation Checklist. This checklist is highly recommended, as it will walk you through the process you need to take to validate your tracking setup. If you're currently experiencing an issue, this checklist is designed to find it. However, if you're still experiencing the issue after running this checklist, then reach out to our customer support team and we'll help get things squared away!