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      How to Integrate Pinterest Ads with Wicked Reports

      This document is for Pinterest Media Buyers who want to integrate Pinterest Ads with Wicked Reports for accurate click, lead, and sale attribution.

      On This Page

      Introduction to the Pinterest Integration

      The Pinterest Ads setup process is quick and straightforward. You’ll connect your Pinterest Ads account to Wicked Reports, apply a tracking template to your ads, and validate that everything is working. Once complete, Wicked Reports will begin pulling in Pinterest ad costs and clicks so you can see how your campaigns are driving leads and sales across the funnel.

      Let’s get started.

      How to Integrate Pinterest with Wicked Reports

      1. Login to your Wicked Reports account
      2. In your navigation menu, navigate to the Setup -> Authorizations page.
      3. Locate the Pinterest section and press the green button, Connect.

      4. Press the green button, Yes, Proceed.

      5. You will now be redirected to Pinterest where they will require you to provide access. Press the button, Give access.

      6. After a successful connection, you’ll see a confirmation screen. 

      TIP:  Single-account connections will skip the selection step. However, if you have multiple Pinterest ad accounts available, then you'll need to select and apply the correct ones.

      Congratulations! Your integration has been connected. Continue reading to learn about the final settings you'll need to complete your pinterestbook setup.

      How to Add Wicked Reports Tracking Parameters to Pinterest

      Pinterest requires you to manually add a tracking template to each campaign or Ad Group (for Performance Catalog Campaigns) so Wicked Reports can attribute traffic correctly. To add your tracking parameters, you'll need to:

      1. Log into Pinterest Ads
      2. Navigate to the Manage Campaigns -> Ad Reporting


      3. Under your campaign name press the "Edit" button.
        1. For Performance+ Catalog Ads:
          1. Go to the campaign name and status section and press "Edit URL parameters".
             
          2. Add the following custom parameters:
            WickedID={adgroupid}|{product_partition_id}&WickedSource=Pinterest
          3. Do this for both the main ad group and the retarget ad group within the campaign.
        2. For all other ads:
          1. Go to the URL tracking section and press "Edit URL parameters".

            Note:             For Conversion campaigns and alike, find the two ad-sets "Edit URL parameters" button in both the campaign name and status section and targeting details section.
          2. Add the following custom parameters:
            WickedID={adgroupid}|{adid}&WickedSource=Pinterest
      4. Repeat this process any time you create a new campaign.
      That's it. Your Pinterest tracking parameters are now added. Congratulations! 

      How to Validate Your Tracking Parameters

      Validation ensures that every Pinterest ad click can be attributed inside Wicked Reports. The goal is to confirm that WickedSource and WickedID parameters are present on every campaign.

      1. Log into Pinterest Ads
      2. Navigate to the Manage Campaigns -> Ad Reporting

      3. Press the Edit button under your campaign name

      4. Verify your UTMs are added as described in the section above.

      5. Repeat this for each campaign.

      That's it! You're Pinterest Tracking Parameters have been verified. Great job!

      What Happens Next?

      Well, now that you're Pinterest Ad Account(s) are integrated and your Tracking Parameters have been validated:

      • Wicked Reports will start retrieving Ad costs at the campaign, ad set, and ad level.
      • Wicked Reports will start pulling in Pinterest Clicks into your Funnel Vision Report

      In addition, if the Wicked Tracking Script has been added to your website and forms, then: 

      • Wicked Reports will start tracking incoming Pinterest clicks, detecting conversions from your CRM and Order Management Systems, and attributing revenue based on all our various models.
      • Your reports will begin to populate with Pinterest Ad Attribution for all of the tracked clicks, leads, and sales that we've detected.

      If you haven't already integrated the Wicked Tracking Script on your website, read more on that here. This is a requirement for Wicked Reports to track conversions and populate your reports with ad data. So, go review that document next to make sure your Wicked Tracking Script has been set up. If you have any questions about it or need assistance in setting it up, then you can reach out to your onboarding specialist or customer support. We're always happy to help.

      Troubleshooting

      • Are you having difficulty trusting your Pinterest Ad Tracking?
      • Do you feel like something is off or missing?
      • Are you experiencing one of these issues?
        • I have no costs, leads, or sales
        • I have costs but no leads or sales
        • I have costs and leads but no sales
        • I have leads and sales, but less than Pinterest says

      Run through the Tracking Validation Checklist. This checklist is highly recommended, as it will walk you through the process you need to take to validate your tracking setup. If you're currently experiencing an issue, this checklist is designed to find it. However, if you're still experiencing the issue after running this checklist, then reach out to our customer support team and we'll help get things squared away!