Wicked Onboarding Steps

Get set up in 30 days or less.

Welcome to Wicked Reports, we're thrilled you joined! Follow the Onboarding Steps below to get set up in 30 days or less!


Section Onboarding Steps Goal
#1 - Log In &
Customer Support
  1. Log In
  2. Access Customer Support
  3. Consider our Done For Your Services (Onboard 3x Faster)
Logged in and fully supported
#2 - Setup your Account  Need help setting up your account?
 Schedule a call with a Tracking Specialist
  1. Complete the Wicked Setup Steps
  2. Search our Help Center for platform-specific setup instructions
  3. Run the Tracking Validation Routine to verify your tracking accuracy
  4. Record your First Trust Date
Keep your 7-Day Attribution Health above 60%

#3 - Improve your KPIs

Need help analyzing your reports?
Schedule a call with a Performance Marketing Analyst

  1. Complete Lesson #1
    Establish Your Analysis Routine
    1. Get started with FunnelVision

    2. Find your Evaluation Time and Future Customer LTV Impact

    3. How to Optimize Your Ad Spend

  1. Complete Lesson #2: Additional Tips & Tricks

    1. Live Data Reporting
    2. Facebook View-Through Conversions


Pro-Tip: use the In-App Guides above for the most interactive experience with your data

Improve your North Star Metric by 2% or more

 


Log In & Customer Support

Step 1 - Log In

Click here to log in.

Step 2 - Access Customer Support

Click here to access customer support

Step 3 - Consider our Done For Your Services (Onboard 3x Faster)

We offer Tracking Setup, Custom Integrations, and Full-Service Marketing Consulting
View our DFY Services



Get Set Up

Need help setting up your account?

Schedule a call with a Tracking Specialist

Step 1 - Complete the Wicked Setup Steps

1. Log in to your Wicked Reports account

2. Then, click here to complete the Wicked Setup Steps inside your account  

Step 2 - Search our Help Center for platform-specific setup instructions

Search our Help Center

Step 3 - Run the Validation Routine

Complete the Validation Routine

The Tracking Validation Routine is the gold standard for trusting your data.
Run the routine on a regularly scheduled basis for as long you use a tracking software like Wicked Reports. You'll be glad you built the habit!

Step 4 - Record Your First Trust Date

Your First Trust Date is the first date you the accuracy of your data. It's important to remember this date because you will only analyze your attribution data from this point forward. This is the earliest "Start Date" you will use to analyze your attribution data.



Optimize Your Ad Spend

Need help analyzing your account?

Schedule a call with a Performance Marketing Analyst

Step 1 - Complete Lesson #1: Establish Your Analysis Routine

  1. Get started with FunnelVision

  2. Find your Evaluation Time and Future Customer LTV Impact

  3. How to Optimize Your Ad Spend

Step 2 - Complete Lesson #2: Additional Tips & Tricks

  1. Live Data Reporting
  2. Facebook View-Through Conversions

 


What is a North Star Metric?

A North Star Metric is a single KPI you choose to determine if you are making improvements to your marketing.

Which North Star Metric should I pick?

The most common North Star Metrics our customers choose are ROAS or CAC. If you pick one of those, you're in great shape. Alongside their North Star Metric, they track Total Revenue.

What should be my SMART Goal?

Your goal is to improve your ROAS or CAC by 2% within the first 90 Days of joining Wicked Reports. Simultaneously, you want your Total Revenue to increase by 0-2%. 

If you accomplish this, you know you've been able to improve your marketing with Wicked Reports.

For example
If you maintain a 0% change in Total Revenue and increase your ROAS by 2%, this is successful because you've made your business more profitable.

If you increase your Total Revenue by 2% and increase your ROAS by 2%, you cracked the code! You made your business wealthier AND more profitable.

How do I measure the percent change to my North Star Metric?

Use this equation to calculate your percent change:
(New Metric - Old Metric) / Old Metric

We recommend using Month 3 (Day 60-90) as your New Metric and comparing this to Month 1 (Day 0-30), your Old Metric. The output of this equation will tell you if you have improved your performance since joining Wicked Reports.