Step-by-step instructions to get you onboarded as fast as possible.
- Click each hyperlinked step to open it in a new window. Keep this document open while you complete the list.
- Accounts with Non-Native Integrations: As soon as possible, set up your tracking and schedule a call with a Tracking Specialist; do not wait for your integration to be complete. Expect a delay in your onboarding timeline based on your team's time to complete the integration.
Complete the Checklist in display order
Need help? Contact Customer Support
|Est. Timeline||Section||Steps (complete these in step-by-step order)||Goal|
|Day 0||Log In &
|Logged in and fully supported|
|Day 1-3||Get Set Up||Fully integrated|
|Day 3-15||Validate Your Data Accuracy||Keep your 7-Day Attribution Health above 60%|
Optimize Your Ad Spend
Keep your Optimization Health above 80%
Log In & Customer Support
Step 1 - Log In
Click here to log in.
Step 2 - Access Customer Support
Click here to access customer support
Step 3 - Consider our Done For Your Services (Onboard 3x Faster)
We offer Tracking Setup, Custom Integrations, and Full-Service Marketing Consulting
View our DFY Services
Get Set Up
Step 1 - Complete the Wicked Setup Steps
1. Log in to your Wicked Reports account
2. Then, click here to complete the Wicked Setup Steps inside your account
Step 2 - Search our Help Center for platform-specific setup instructions
Validate Your Data
Step 1 - Complete the Validation Routine
The Tracking Validation Routine is the gold standard for trusting your data.
Run the routine on a regularly scheduled basis for as long you use a tracking software like Wicked Reports. You'll be glad you built the habit!
Step 2 - Schedule Your Call with a Tracking Specialist
The purpose of this call is to verify the accuracy of your data. We'll teach & run the Tracking Validation Routine, including live testing, to help you reach your First Trust Date.
Step 3 - Record Your First Trust Date
Your First Trust Date is the first date you the accuracy of your data. It's important to remember this date because you will only analyze your attribution data from this point forward. This is the earliest "Start Date" you will use to analyze your attribution data.
Optimize Your Ad Spend
Step 1 - Complete Lesson #1: Establish Your Analysis Routine
Step 2 - Complete Lesson #2: Additional Tips & Tricks
Step 3 - Schedule Your Call with a Marketing Specialist
What is Optimization Health?
Optimization Health is the percentage of your overall ad budget that is being actively wasted.
The purpose is to drive efficiency into your marketing budget by removing wasted ad spend at an optimal pace.
What should be my target Optimization Health score?
You should maintain an Optimization Health of 80% or better.
An Optimization Health of 100% means $0 of your active marketing budget is being wasted. An Optimization Health of 0% means all of your active marketing budget is being wasted.
How do I improve my Optimization Health?
1. Complete Lesson #1: Establish Your Analysis Routine to learn how to identify where to scale and kill your ad spend
2. Our team will send you a list of ad-buying recommendations using your account's data.
If you haven't received your recommendations, please contact firstname.lastname@example.org
How is Optimization Health calculated?
Ad spend is considered "active waste" when the ad has been running longer than your Campaign Evalution Time and is performing below your Target ROAS.
Can I customize my Optimization Health calculation?
Yes! To customize your Optimization Health calculation, please contact email@example.com
Our team will send you customized, automated ad-buying recommendations straight to your inbox. Less analysis, more action... greater efficiency.