How Do I Track Google Adwords

Because Wicked Reports is heavily based on UTM and/or WickedID values in your links, it’s critical that they are being used consistently and correctly.

One of the most common questions that we get is, “How do I know what UTMs to use?” This article will address using the Google Adwords Tracking Template to ensure Wicked Reports tracks your ads properly.  In our Tracking Template, you will not be using UTMs.  You will be using a WickedID similar to how Facebook Tracking works.

Here is the code you will add into the Account Settings:

{lpurl}?wickedsource=google&wickedid={creative}&wtm_term={ifsearch:{keyword}}{ifcontent:{placement}}&wtm_campaign={campaignid}&wtm_content={adgroupid}&wickedplacement={placement}&wickedkeyword={keyword}

Google Adwords Tracking Template

To set the Template

  1. Log into Google Adwords
  2. Navigate to Settings

 

     6. Click Save