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      URL Parameter Validation Test

      This Article Provides Instructions for Validating URL Parameters Across Various Ad Platforms

      Introduction

      The goal of this article is to guide you through the process of validating URL parameters in your ad platforms. Properly set URL parameters are crucial for capturing the source of your marketing traffic, enabling better analysis and optimization of your campaigns.

      URL Parameter Validation Test

      1. Review the List of Platforms: Below is a curated list of popular ad platforms, including instructions for setting up and/or validating URL parameters. Review your ad platform and ensure you've correctly set up your URL parameters. 
        What are URL Parameters? (I.E. utm_source, utm_medium, utm_campaign, etc, as well as Wicked Template Parameters such as WickedSource or WickedID).
      2. Test Results:
        • If your URL parameters are not set up (Failed):
          Add your URL parameters to your ads.
        • If your URL parameters are set up (Passed):
          You can be confident that this part of your funnel is correctly set up.

      List of Platforms for URL Parameter Validation

      For some platforms, we provide specific steps for validating your URL parameters; simply follow these instructions. For others, we outline how to set up your URL parameters—just ensure you’ve completed the setup accurately.

      Please review the list of relevant platforms below:

      Conclusion

      Ensuring that your URL parameters are set up correctly is essential for tracking and optimizing your marketing efforts. Use the information provided in this article to verify your parameters across various platforms. If you encounter any issues, update your ads with the appropriate URL parameters and retest to confirm successful implementation.

      By maintaining accurate URL parameters, you can effectively capture the source of your traffic and enhance your marketing strategy.