Setting Up Facebook Auto-Tracking

To set up Facebook auto-tracking tool in Wicked Reports you must go to your Authorization page.

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Then select Facebook and Authorize, or settings. The first thing that pops up is the Facebook Auto Tracking option: Select Yes if you would like to allow Wicked Reports to auto update and correct your Tracking Parameters. Select No, if you want to do this manually.

*Note: If you have ads with social proof that you are concerned about losing, please refer to our article about manually updating ads with social proof before turning on auto-tracking for your account.


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Because updating the URL tracking parameters causes Facebook to generate a new creative object, Ads will temporarily be reset to Approval Pending and will reset Learning.

In some cases, having nothing to do with Wicked tracking, ads can get stuck in Approval Pending status. 

We've seen that republishing the ad can resolve this. Facebook also provides this tool that can also be used to trigger review for stuck ads.

There is also a small chance (less than 1%) that social proof can be lost.

Every 6 hours we update Facebook Ads that need to have proper WickedID Tracking added to them
We add WickedSource=Facebook&WickedID= to the "URL Parameters" field of a Facebook Ad

Note: Facebook now supports Dynamic URL Parameters. You can use the token instead of the actual Ad ID value as your WickedID.
If you choose to do this, the URL Parameters would be: WickedSource=Facebook&WickedID=

Updated ads will be set in pending status for Facebook to approve them again and Learning could be reset
We Do NOT update all ads every 6 hours...only the ones that need to be updated 
We DO NOT overwrite existing values in the "URL Parameters" field, we add them to the end