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ATTRIBUTION
  • SETUP
    • Getting Started
    • Connecting Your CRM and Leads
    • Order Systems and Shopping Carts
    • UTM and Tracking Setup
    • Facebook
    • Google
    • Email
    • Setting Up Other Data Sources
    • Booked Call and Appointment Tracking
    • Facebook
    • Custom Conversions
  • ATTRIBUTION
    • Attribution Models
    • Attribution FAQ
  • REPORTING
    • Mission Control
    • ROI Reports
    • Customer Lifetime Value and Cohort Reporting
    • Predictive Behavior Reports
    • Sales Reports
    • Contact and Order Research
    • Data Mining
  • TROUBLESHOOTING
    • Facebook Troubleshooting
    • Data Validation
    • FAQ
  • PARTNERS
    • Agency Tips and Tricks
    • Affiliates
    • Getting Started with Agency Management and Reporting
  • OTHER RESOURCES
    • Billing
      Back to home
      1. Help Center
      2. ATTRIBUTION
      • SETUP
        • Getting Started
        • Connecting Your CRM and Leads
        • Order Systems and Shopping Carts
        • UTM and Tracking Setup
        • Facebook
        • Google
        • Email
        • Setting Up Other Data Sources
        • Booked Call and Appointment Tracking
        • Facebook
        • Custom Conversions
      • ATTRIBUTION
        • Attribution Models
        • Attribution FAQ
      • REPORTING
        • Mission Control
        • ROI Reports
        • Customer Lifetime Value and Cohort Reporting
        • Predictive Behavior Reports
        • Sales Reports
        • Contact and Order Research
        • Data Mining
      • TROUBLESHOOTING
        • Facebook Troubleshooting
        • Data Validation
        • FAQ
      • PARTNERS
        • Agency Tips and Tricks
        • Affiliates
        • Getting Started with Agency Management and Reporting
      • OTHER RESOURCES
        • Billing

      ATTRIBUTION

      • Understanding Attribution Models
      • My Wicked Conversions Don't Match Facebook or Google conversion data
      • Wicked Reports Organic Traffic Attribution

      Attribution Models

      • Linear ROI
      • First Click ROI
      • New Lead First Optin ROI
      • ReEngaged Lead ReOptin ROI
      • Full Impact ROI
      • Last Click ROI
      • Attribution Model Customization and Settings
      • ReEngaged Lead Attribution Setting
      See more

      Attribution FAQ

      • What is the Attribution Health Indicator Telling Me?
      • Attribution Coverage
      • What is Pre-Wicked revenue?
      • What happens to my attribution if a lead becomes a customer using a different email?
      • Wicked Attributed Revenue
      • What is Unattributed Revenue?
      • How Does Wicked Reports Attribute Sales and Leads?
      See more
      wickedreports.com Help Center
      • Go to wickedreports.com
      • Submit a Support Ticket
      • Sign in