ATTRIBUTION

Quick visual explanations of each attribution model's rules and goals.

• What are Custom Conversions and how do I use them with Wicked Reports?
• Understanding Attribution Models
• Linear ROI
• Full Impact ROI
• First Click ROI
• New Lead First Optin ROI
• ReEngaged Lead ReOptin ROI
• Last Click ROI
• What is the Attribution Health Indicator Telling Me?
• Attribution Coverage
• Attribution Model Customization and Settings
• How Does Wicked Reports Attribute Sales and Leads?
• How does Wicked Reports handle subscriptions?
• Unattributed Revenue
• What is Pre-Wicked revenue?
• Wicked Attributed Revenue
• My Wicked Conversions Don't Match Facebook or Google conversion data
• Wicked Reports Organic Traffic Attribution
• What happens to my attribution if a lead becomes a customer using a different email?
• Is There A Way To See Which Pages In My Funnel Are Converting?
• Attribution For "Shared" Facebook Ads
• ReEngaged Lead Attribution Setting